Google could just display the actual link target on their ads. I'm vehemently against standardizing an HTTP header just to facilitate their continued lying about where their ad links lead. Of course, a user may think twice about loading a link to redirect service when they see the actual URL, and Google wouldn't want that, but that really is their problem.
It's sad that we don't hold one of the largest tech companies in the world directly accountable for linking users to phishing scams from spots they've sold to third parties. Instead we discuss how an HTTP header could make it easier for them to lie. Meanwhile, they get paid for facilitating scams.
> It would be widely useful even outside of ad-tech, when you need redirects for country specific subdomains for instance.
I don't see how that is the case. If I own the hosts and names involved, I know where my links and redirects between the two lead and don't need the client to ensure that it's correct.