Google owns my soul. Their boxes know when I sleep, when I wake, how much I exercise, what I listen to, my innermost thoughts, my chats with loved ones, what I watched on Netflix last night, what my company does, the flu I have at the moment, what the hypochondriac in me looks up in the middle of the night, what I buy, whom I call, what I spend money on, where I spend it... I nominally pay for these services, but I s…
Indeed, the contract we sign is not “do I trust Google,” it is “do I trust Google in perpetuity.” I can think of many, many outcomes wherein Google’s collected data is more valuable for uses other than “helpful”.
Of course, absent something like GDPR, it's possible in the future Google could change their minds about that.