I scanned this essay for the inevitable "there is more work to be done" line. This time it's "we know our work here is never done, and we want to do more to stay ahead of user expectations."
Right now they are so behind user expectations that the above statement is not even funny, it's almost insulting.
The only company they seem to be beating is FB, and not sure if that is the company they want to keep, or probably they do...