Earlier quoted context omitted.
Or like many other corners of America, aircraft boarding, etc, military personnel are given some extra perks for the risks for which they volunteered.
Who said anything about america? I'm in Canada. We don't get military discounts everywhere. When we wear our uniforms in public we generally get looks of surprise and confusion. We don't get priority boarding. In fact Canadian soldier almost never wear uniforms while traveling, certainly not while on civilian aircraft. America's soldier cult is a very unique thing.
That said the Apple store is losing luster because it's organized around a human touch feel, but seems to want to not supply enough humans to actually handle capacity. This after making sure placement of the stores are optimized for high-traffic locations