Service marks for "payboo" registered with the USPTO in April 2019. Word Mark: PAYBOO Goods and Services: IC 035. US 100 101 102. G & S: Provision of an on-line market place for buyers and sellers of goods and services; on-line retail store services featuring a variety of consumer goods of others Owner (APPLICANT): Payboo Inc. CORPORATION NEW YORK c/o Vcorp Agent Services, Inc. 25 Robert Pitt Drive, Suite 204 Monsey…
They are trying to shift the seller from being B&H to individual consumers who can more frequently be exempt from collecting sales tax.
Also that would potentially create problems with Warranties. Equipment purchased from an unauthorized reseller often comes without a valid warranty.
I'd be more inclined to think that they cooked up some solution so it becomes a Product as a Service - since you don't pay taxes on service in most places.