Some thoughts:
1) Do you really need to invest a million dollars in bin-packing containerized stateless microservices?
2) You don't have to use K8s to get the benefits of rolling your own servers. In fact, I'd argue you should do the latter well before you do the former.
3) Definitely hire someone who has done it before. You will save so much time and money your head will spin.
4) Do not just build a rack full of random commodity gear. Make sure it is suited specifically for your purposes, and then weigh the cost of service contracts and managed colo against a $100k+ cage monkey on call 24/7.
5) Do not fall for the "We've got , we don't need redundant hardware!" lie. The more parts of your system rely on lots of hardware, the more fragile your system becomes. Distributed decentralized services become a PITA when the underlying gear is flaky, and centralized services require it. Do not underestimate the shittiness of your colo; always design for the most redundancy you can get for what you have. If you can run dual power, do it. Dual network stacks, do it. Redundant disks, do it. Remote management, do it. Outside modem to a management port on the router, do it. Always be postponing entropy. Later, when you become a FAANG (yeah right) you'll have the time and money to automate away some of the redundancy issues.
6) It's sometimes harder to upgrade disk or bandwidth on an existing machine than it is to just buy another machine, but the more machines you have, the more problems (and overhead costs), and there is an upward limit on the scaling of most services without rebuilding them. So buy big on local disk and network, and buy new machines to expand cpu and memory. The redundancy and performance issues inherent to SAN/NAS often make local disks a better choice, as they are unlikely to impact your whole network at once, you can fix/upgrade them piecemeal, and they are less difficult to manage/operate.
7) Don't DIY critical components such as data replication; it's surprisingly hard. In fact, don't even believe vendors if they claim they can solve X for you with some magic software or hardware. Get them to show you a live demo on your own network.
8) Don't forget that in 3 years you'll be replacing it all.