Live data from Hacker News

Pornhub wants to buy Tumblr

arstechnica.com

121–130 of 191 posts

Re: Pornhub wants to buy Tumblr

#121
post #64

Earlier quoted context omitted.

If that's so ironclad, then how do porn video sites stay in business? Advertising is not the only way to generate revenue, and even if they want to go the advertising route, there are non-mainstream advertisers that may be interested.

A lot of these site (like RedTube and such) originally just posted videos and straight up violated copyright claims until they got DMCA takedowns. Eventually they started workout out deals with the studio for low-quality version and clips, sharing revenue for people who clicked through to buy full or HD versions. Then eventually the big studios just started buying the toob sites and cut out the middle. Most of them s…

Actually it was the reverse, the MindGeek guys started buying out paysites, then studios after devaluing the content via their free tube.

Re: Pornhub wants to buy Tumblr

#122

If I were Pornhub, I'd really low-ball them. After all Verizon wrote down the purchase by 30%? [0] and I'm sure they just want rid by now. So between 10% - 50% is a good offer. On Pornhubs side, it's essentially a steal. They could very well foster a good atmosphere when it comes to porn and then offer through their mindgeek advertising platform access to Tumblr for their marketing affiliates. These marketing affilia…

Also, the whole issue that sparked Tumblr's decision was illegal content, and Pornhub most likely has the resources and technical capability to detect and remove it quickly, whereas Tumblr was a ghost town of moderation that attracted the worst types of content. Of course, Tumblr needed a sheriff but they chose a nuclear weapon and the rest is history.

There is more illegal content on pornhub then any other site.

Re: Pornhub wants to buy Tumblr

#123

If I were Pornhub, I'd really low-ball them. After all Verizon wrote down the purchase by 30%? [0] and I'm sure they just want rid by now. So between 10% - 50% is a good offer. On Pornhubs side, it's essentially a steal. They could very well foster a good atmosphere when it comes to porn and then offer through their mindgeek advertising platform access to Tumblr for their marketing affiliates. These marketing affilia…

Also, the whole issue that sparked Tumblr's decision was illegal content, and Pornhub most likely has the resources and technical capability to detect and remove it quickly, whereas Tumblr was a ghost town of moderation that attracted the worst types of content. Of course, Tumblr needed a sheriff but they chose a nuclear weapon and the rest is history.

Tumblr has the resources and technical capability to detect and remove illegal content quickly, and the resources to identify adult content in general. I firmly believe that the issue is in monetizing the adult content, which Yahoo, Oath, and Verizon did not seem to want to do. By removing it, you don't have to host it anymore, and a greater proportion of your traffic is monetized.

Re: Pornhub wants to buy Tumblr

#125

Earlier quoted context omitted.

I always giggle at the concept that Reddit is anti-corporate, because they are the easiest people to advertise to if you do it correctly. Generally speaking, they already pre-assemble into groups that are very often themed by patronage to the Corporate Gods (marvel, GoT, video games, whatever), and it becomes their entire identity.

Yesterday Youtube switched me over to this model. On the home page now it primarily recommends subscribing to "topics" rather than individual channels. For example, I regularly look up recipes on Youtube, so it has suggested I subscribe to the "cooking" topic as opposed to Alton Brown, Tasty, etc. I have two "modes" though which I use Youtube. The first is searching for the answer to a specific question such as how t…

The new topic sounds more like watching a TV channel (and existing "channels" are like individual TV shows?)

If topics were like radio stations for videos or music (i.e. genre based topics), I would use that.

I generally use YouTube as a reference book, where I look up some information. The exception is music, where I treat it more like a radio station.

Re: Pornhub wants to buy Tumblr

#126
post #107

Earlier quoted context omitted.

I don't think most people associate Tumblr with porn. If you weren't searching for it, you weren't likely to find it. I used Tumblr, and didn't know it was used for porn until the complaining when Verizon banned it.

In my circles, it’s been a running joke since about 2014 that the porn was the only quality content left.

Like I said, if you weren't searching for it, you wouldn't normally find it. Probably applied to other content there as well.

Re: Pornhub wants to buy Tumblr

#127
post #84

Earlier quoted context omitted.

Also, the whole issue that sparked Tumblr's decision was illegal content, and Pornhub most likely has the resources and technical capability to detect and remove it quickly, whereas Tumblr was a ghost town of moderation that attracted the worst types of content. Of course, Tumblr needed a sheriff but they chose a nuclear weapon and the rest is history.

Isn't Pornhub filled to the brim with illegal content as it is?

My understanding is that they and their subsidiaries actually own a lot of the content that you're probably thinking is "illegal" or "copyright infringing" [1]

[1] https://en.wikipedia.org/wiki/MindGeek

Re: Pornhub wants to buy Tumblr

#128
post #70

Earlier quoted context omitted.

You're making a tremendous jump in thinking that the average user (or even most users!) of a site knows who owns it.

I think a high profile purchase would make it more likely than not, particularly as it pertains to porn.

Again, I think that unlikely. Even I have to think hard to remember who owns e.g., Reddit. And I'm the site multiple times a day.

Re: Pornhub wants to buy Tumblr

#129
post #64

Earlier quoted context omitted.

Assuming you are wondering why they don't create a non-porn video site, the reason is that these sites live off ad revenue, and mainstream advertisers don't want their brand associated with porn.

If that's so ironclad, then how do porn video sites stay in business? Advertising is not the only way to generate revenue, and even if they want to go the advertising route, there are non-mainstream advertisers that may be interested.

Porn video sites stay in business by not competing with YouTube, accommodating content and advertisers that YouTube doesn't want. What kind of content are you or the grandparent commenter looking for this theoretical new site to host?

Re: Pornhub wants to buy Tumblr

#130

Earlier quoted context omitted.

The story of tumblr is really not about free speech suppression. They had a mix of explicit and non-explicit content, and had to choose one to decide what kind of advertisers to pursue. Given the events of the past several years, I highly doubt the people with the ad dollars are innocent of free speech suppression. EDIT: Specifically, the people asking for YouTube suppression through "advertising" concerns were tied…

Disney saying "don't put my brand next to porn" isn't speech suppression. Happy to consider your opinion, though I'm not so curious as to watch a 24 video to learn about it.

Disney saying "don't put my brand next to porn" isn't speech suppression.

That has nothing to do with their suppression of even mainstream news and commentary, like Phillip DeFranco.

Post reply on HN