While AI models might replace catalogue models for small labels that are starting out (maybe) and for e-commerce companies (definitely). I highly doubt it that they will replace real models for large companies and fashion boutiques now or ever. Because what people (women and men) are buying is aspiration wrapped in dead plant fibers. The reason why I buy a dress from Hervé Leger is because I want to look like old sch…
Virtual influencers may still work well for some brands/purposes. Here is the digitally generated Colonel from KFC:
https://www.adweek.com/creativity/kfc-created-a-virtual-infl...