It’s unfortunate to see Microsoft (along with Adobe, etc) expanding into Ads. If nothing else, they could really differentiate and join forces with Apple from privacy standpoint to oppose Google, Amazon and Facebook. Instead, “Intellisense with AI now available on VS Code” is Microsoft’s nice way of saying “We harvest the shit out of your data”. Ah, like a true Ad company. Don’t get me started on Windows 10 telemetry…
Windows (likely) always could offer better privacy for a fee. You can buy a Windows computer incl. services at a price point you can only dream of Apple hardware.
Facebook/Inst/Wapp and Google show that the majority of people go with 'Geiz ist geil' (cheap is cool), privacy be damned. Awareness doesn't necessarily lead to actions (read: payments).