Isn't the author and the nytimes part of the attention economy? By reading the article and commenting on it, aren't we partaking in rather than resisting the attention economy? It's put us in a bind. In order to learn about resisting the attention economy, we have to join it.
Using opponent's energy to win is a valid strategy. As Lenin rightly observed: "A capitalist will sell us the rope which we will hang them with."
Not unique to them but there are quite a few cases where "enemies" were helful to them yet persecuted and the "allies" would have been best off strangled when they first met them to save everyone a lot of heartache.