Earlier quoted context omitted.
> propaganda from the environmentalism movement of the 70s, which sought to shift the blame for litter Oh really? Keep America Beautiful was conceived, paid for and started by: Philip Morris, Anheuser-Busch, Pepsi, and Coca-Cola and others. Then they started shifting blame onto the individual. That was in reaction to Vermont proposing to require deposit and return bottles for drinks, after a surge in single-use packa…
Yes that's what I mean. Phillip Morris and the beverage makers you mention were fighting against the threat of regulations that would prevent them from continuing to pump out non-biodegradable filter cigarettes and single-serve drink containers. We could have had filterless cigarettes and returnable glass-bottle Coke. Instead, Keep America Beautiful was their brilliant idea to redirect the focus onto consumers, away…
I'd call what happened corporate propaganda, "propaganda from the multinationals", or perhaps the first example of greenwashing. I suspect that may explain why you picked up a few downvotes. It certainly distracted me from the real message you were trying to convey.
From your second comment, it's clear we are of similar mindset, and your point very valid. The current popular "theme of the moment" around veganism in the media does seem to have the same smell of someone trying to move the gaze away from the places that would move the dial fastest. Which in this case, of course, is constraining the global food players.