Earlier quoted context omitted.
USC is definitely a status symbol on the West Coast ( especially in Southern California). It's obviously not on the same academic level as UCLA/Berkeley/Stanford/Caltech, but it's still very much an exclusive brand. You don't get it because you don't live here and aren't surrounded by wealthy 16-year olds that yearn to go to USC (often times over UCLA/Berkeley/Stanford). (Disclaimer: I'm a UCLA alum.)
> USC is definitely a status symbol on the West Coast (especially in Southern California). > it's still very much an exclusive brand I would say weirdly exclusively in Southern California. I can’t think of a school with more regional status and less national status than USC. Maybe some of the bespoke NYC schools? Hell, I’ve worked with folks in Oregon and Washington who have thrown out resumes because they went to US…
The state schools in the midwest are an example of this - say, Kansas State University. Another one: Catholic schools -- St. Louis University; huge regionally, but not nationally. I was not marinated in NY State, but my impression is that the SUNY schools have some of this too.
Really, I think there are a lot of colleges with a big regional reputation, but not so much nationally.
If you know international students, you can see the same kind of thing play out in a larger stage -- universities that are top nationally, but not so well-known outside the country. Say, Seoul National University, or Tsinghua, or ENS, or some of the IITs or IISc. And incidentally, for these excellent schools, it's not their fault that their quality is not well-known outside their host region.