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Burger King is rolling out meatless Impossible Whoppers nationwide

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Re: Burger King is rolling out meatless Impossible Whoppers nationwide

#281
post #41

Here an interesting quote[0] from the founder of Impossible Burger that kind of touches on the meatless vs vegetarian/vegan discussion happening a lot in this thread: "[Before becoming a vegan] I loved putting milk in my coffee and cereal, but plant-based milks don’t work for me so far. No-one is trying very hard to deliver the full experience of what consumers value from milk. We don’t want to follow the course of s…

Ironically I find that I (vegetarian, not vegan) tend to enjoy meat replacements that don't try replicate meat. I find the ones that DO try to replicate meats taste are just not very good at it, and it ends up tasting pretty bad. The good stuff is still tasty and savory but it's doing its own thing. edit: Not to say the impossible burger can't be good (I've not been able to try one) Just a comment on existing product…

Trying to replicate meet is essential to have a market-fit product. We have evolved into subconsciously LOVING meet. Hadn’t the vegan-chicken tasted like chicken I wouldn’t stopped eating chicken.

I was visiting a sister when she tricked me into eating a vegan replacement of chicken!(I’m a steak lover and always made jokes about vegan people) I couldn’t believe what I was eating wasn’t chicken. Then she made me try chicken nuggets, and OMG...having had that experience with chicken, I wouldn't be surprised if their burger tastes the same...

The taste of chicken was so real I couldn't believe it. I’ve been eating it for a month now and I lost 10 lbs. WITHOUT working out.

Re: Burger King is rolling out meatless Impossible Whoppers nationwide

#282

Earlier quoted context omitted.

Indeed, unless Burger King is using a completely separate grill for the vegetable burgers, some vegetarians/vegans are going to be upset that their vegetable patty was prepared where meat was and possibly exposed to meat, and there could be kosher/halal issues.

Burger King doesn't use a grill at all. They flame-broil their burgers. I believe some (or all?) of them use a Nieco ( https://nieco.com/ ) brand broiler that basically has a metal conveyor belt that carries the patty through a flame. See this video: https://www.youtube.com/watch?v=GSuLWkBt5MI They could, if they wanted, designate one lane solely for Impossible patties (and other non-meat products). If they don't, lo…

Its shared equipment so the effect is the same (grill/broil). I believe you have to hit around 1600F to denature the proteins so "ash" is really more like "crispy protein". If you look at the output side you'll see some pretty tasty carmelized beef stuff, so you're 100% correct, they'd have to dedicate a lane...

Re: Burger King is rolling out meatless Impossible Whoppers nationwide

#283
post #233
post #41

Here an interesting quote[0] from the founder of Impossible Burger that kind of touches on the meatless vs vegetarian/vegan discussion happening a lot in this thread: "[Before becoming a vegan] I loved putting milk in my coffee and cereal, but plant-based milks don’t work for me so far. No-one is trying very hard to deliver the full experience of what consumers value from milk. We don’t want to follow the course of s…

As a side point, milk (in espresso drinks) was one of the last animal food products I’ve been holding on to. My five year old, who’s mostly vegan because she’s allergic to milk, said, “daddy, why do you keep putting cow milk in your coffee, you should stop.” I had read somewhere that it takes around two or three weeks to get used to the taste of something. I’m a coffee snob, and I really didn’t like the taste of almo…

After a month of Whole30 eating a couple years ago, I've completely switched from dairy in my coffee. Previously, I always used sugar and half-and-half, but a month was enough to make a permanent change.

My favorite by far is unsweetened cashew milk, followed by hazelnut and coconut, but I'm using it as a creamer or latte substitute, not looking for foam. I can't stand the nutty grittiness of almond milk in my coffee, but I now generally prefer nut milks to cow milk and cream.

Re: Burger King is rolling out meatless Impossible Whoppers nationwide

#284
post #26

Earlier quoted context omitted.

Indeed, unless Burger King is using a completely separate grill for the vegetable burgers, some vegetarians/vegans are going to be upset that their vegetable patty was prepared where meat was and possibly exposed to meat, and there could be kosher/halal issues.

I may be wrong, but I don't think BK is advertising these as vegan or even vegetarian. They appear to be very careful to say "meatless" instead, which is not inaccurate. They're certainly not advertising them as kosher/halal.

I wonder if this will turn into a "food weaselwords" debate with the FTC. Its basically going to take a concerted study and some food-lab time.

Re: Burger King is rolling out meatless Impossible Whoppers nationwide

#285

Earlier quoted context omitted.

The issue I have, is that this shouldn't cost more at all. They're literally charging more to process the food they're feeding the cows into something meat-like than it costs to actually buy the meat. If the cows are a less expensive process, then I'm just not into it. (Aside from the fact that I can't handle legumes anyway)

There are large agricultural subsidies on meat, and on corn (which the cows are fed). You can't make a veggie burger out of just corn, so it has to use less underpriced components.

Aren't there also subsidies on soy and other sources of protein that are used?

Aside: I'd be okay eliminating most subsidies as long as work-life and safety standards from import countries match US.

https://farm.ewg.org/cropinsurance.php?fips=00000&summpage=P...

Re: Burger King is rolling out meatless Impossible Whoppers nationwide

#286
post #150
post #64

Earlier quoted context omitted.

In America only one or two percent are vegetarians. In England it's over twenty percent! That's the reason it pays to cater to them. My sister is a vegan and on my urging she tried an impossible burger when it first came to San Francisco and she loved it. But Burger King is cooking the impossible burger on the same grill upon which they're grilling the meat. I haven't asked her but I'm guessing most vegans won't be b…

Veganism isn't an allergy, and it's not about maintaining perfect bodily purity. It's about making ethical choices. Most people aren't going to worry about incidental "contamination".

I've met zero non-dieter vegans who have this stance...

Re: Burger King is rolling out meatless Impossible Whoppers nationwide

#287
post #55
post #32

I lived in England for a bit and remember fast food places commonly having veggie burgers. This was both in Burger King and McDonald's. It was super convenient for that occasional quick bite. In the US, Burger King has been supplying veggie patties for some time, but I wonder why it took American fast food places so long to expand. For instance, why is there still an absence of veggie burgers in a typical US McDonald…

McDonald's has been testing one they call the McVegan, but it's only available in a few countries outside the US. With Burger King's version being available, I'm guessing that will speed up the availability of the McVegan in the US.

They could easily make their fries Vegan in the US, yet they haven't. I doubt they'll really bring it here.

Re: Burger King is rolling out meatless Impossible Whoppers nationwide

#288

Earlier quoted context omitted.

You're leaving out the cost of owning and powering a chest freezer which is not insignificant.

They're leaving out a lot more than the freezer cost. Not everyone wants frozen meat. Fresh meat tastes better. There are a lot of other issues with their "buy a cow" idea.

Frozen meat tastes orders of magnitudes better than any of the alternatives

Re: Burger King is rolling out meatless Impossible Whoppers nationwide

#289

There's really no reason other than the "feel good" marketing that this should cost MORE than actual beef. As long as that's the case, it's more of a "pacify the woke" thing than a "make the world better" thing.

"As long as that's the case..." As long as the hypothetical you stated without evidence is true, then we must accept the false choice you presented? I may have failed to understand your point, or you may have failed to make one.

If it costs more than actual meat... then is there really another reason beyond consumer demand to do this? Because if it is costing more, imho it's likely way overpriced or potentially more harmful environmentally than the actual animal farming.

Re: Burger King is rolling out meatless Impossible Whoppers nationwide

#290
post #233
post #41

Here an interesting quote[0] from the founder of Impossible Burger that kind of touches on the meatless vs vegetarian/vegan discussion happening a lot in this thread: "[Before becoming a vegan] I loved putting milk in my coffee and cereal, but plant-based milks don’t work for me so far. No-one is trying very hard to deliver the full experience of what consumers value from milk. We don’t want to follow the course of s…

As a side point, milk (in espresso drinks) was one of the last animal food products I’ve been holding on to. My five year old, who’s mostly vegan because she’s allergic to milk, said, “daddy, why do you keep putting cow milk in your coffee, you should stop.” I had read somewhere that it takes around two or three weeks to get used to the taste of something. I’m a coffee snob, and I really didn’t like the taste of almo…

My grandma actually makes her iced coffees with almond milk. I don't care for the taste, but I'm usually against adding anything to coffee in the first place (on the rare occasion that I actually pick coffee over tea).
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