Here an interesting quote[0] from the founder of Impossible Burger that kind of touches on the meatless vs vegetarian/vegan discussion happening a lot in this thread: "[Before becoming a vegan] I loved putting milk in my coffee and cereal, but plant-based milks don’t work for me so far. No-one is trying very hard to deliver the full experience of what consumers value from milk. We don’t want to follow the course of s…
Ironically I find that I (vegetarian, not vegan) tend to enjoy meat replacements that don't try replicate meat. I find the ones that DO try to replicate meats taste are just not very good at it, and it ends up tasting pretty bad. The good stuff is still tasty and savory but it's doing its own thing. edit: Not to say the impossible burger can't be good (I've not been able to try one) Just a comment on existing product…
I was visiting a sister when she tricked me into eating a vegan replacement of chicken!(I’m a steak lover and always made jokes about vegan people) I couldn’t believe what I was eating wasn’t chicken. Then she made me try chicken nuggets, and OMG...having had that experience with chicken, I wouldn't be surprised if their burger tastes the same...
The taste of chicken was so real I couldn't believe it. I’ve been eating it for a month now and I lost 10 lbs. WITHOUT working out.