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Ask HN: Are you put off building something because it already exists?

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Ask HN: Are you put off building something because it already exists?

#1
Big market, check. Validated demand, check. Product or service exists, uh-oh.

I set out to build a reverse address book. Instead of updating your address book with changes from everyone else, you update your own details and it pushes to everyone else. Turns out someone beat me to it and my inspiration evaporated.

Zoom is a recent and great example of competing in a crowded market and winning. For you builders/founders out there, are you on a never ending quest to find something new/unique or do you prefer another quality in your idea to start a project?

Re: Ask HN: Are you put off building something because it already exists?

#2
I used to think that once a product was created it made no sense to try to produce another one. It's not a valid reason not to try. If you can make the product better or have a way to monetize it then it's a good idea to try.

The hardest way to succeed it to create a brand new product no one has seen since you have to not only find the market you are selling to but convince them that they need the product plus teach that market how to use the product. Something that's expensive and time-consuming. So in a way having a product in the market is an advantage to someone that wants to compete in that area.

Re: Ask HN: Are you put off building something because it already exists?

#3
It depends on the size of the total addressable market. If the size of your target market is big, even if there are bigger established players, there is always a chance for a small, nimble product to carve out a niche. Established players often head upmarket (especially if they are VC funded). This often gives an opening for a new entrant to capture some of the SMB market share.

An example closer to me: the search engine market is dominated by Elasticsearch, which is open source, extremely popular and is now even a public company. However, I decided to work on a small project called Typesense (https://github.com/typesense/typesense) to try and carve out a niche (and perhaps charge for it later).

I decided to take a dive simply because of the size of the market -- search is required in almost every SaaS application, and there are plenty of downsides to ES that can be addressed with a nimble, alternative search engine. And that's what I am doing :)

Re: Ask HN: Are you put off building something because it already exists?

#5
Mine is mostly a mental problem, I feel like my product will never be good enough compared to others. Even right now, I'm working on a simple website for a specific niche, but there's already another website that does exactly the same thing. I feel like people will just think I copied there idea, or that they might have better content than me. It's always been an issue for me, and because of it, I've never been able to finish anything.

Re: Ask HN: Are you put off building something because it already exists?

#8
Consider that 99% of new products are evolutionary, they don't represent a fundamental new approach or a fundamental new innovation. Most real innovation is incremental, and small, and new 'great products' are a compendium of a lot of little things.

Re: Ask HN: Are you put off building something because it already exists?

#9
post #5

Mine is mostly a mental problem, I feel like my product will never be good enough compared to others. Even right now, I'm working on a simple website for a specific niche, but there's already another website that does exactly the same thing. I feel like people will just think I copied there idea, or that they might have better content than me. It's always been an issue for me, and because of it, I've never been able…

> there's already another website that does exactly the same thing

I don't think there's anything wrong with this per se, but you still need something to set yours apart. For example, if the features are identical, then the price can be different. If the price is the same, then you can edge them out with features or service or get ready, experience.

Amazon won us over with price, but now there are often other places with lower online prices (often walmart.com) but we tend to use amazon more because the experience is good (although they're killing that now too, but that's another discussion).

Re: Ask HN: Are you put off building something because it already exists?

#10
I’ve had this feeling since I used my first Zebra label printer back in ... 2003? It wasn’t until 2012 I was working on the backend programming of Zebra printers that I realized Macs had very little support for designing and printing labels. I created a one off (as in still at version 1.0) native Mac app that used a transparent window and printed whatever was behind it. It is called LabelScope.

Fast forward 6 years and I come to this realization that the label printer software landscape hasn’t changed much at all. I start poking around Electron/React and native node modules for USB, fonts, barcodes and ... a year later this app is born: http://label.live

The problem is, it’s really difficult to market. 95% of my users come from organic App Store search...

My competition is either the free software that comes with the printer or very complicated and expensive Windows software.

Yep, it already exists... but no one seems to be doing the “any desktop computer, any label printer” solution.

It’s been a fun ride so far.

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