That means that if you can get in front of the hiring manager, your resume is going to be less important than the impression you make on that person, and how compelling a case you can make about the value you’ll generate.
There are gate keepers out there who will discard perfectly good candidates because their resume doesn’t exactly match the job description; focus your energy on discovering ways to skip over those people and get in front of the decision makers — and then be prepared to articulate and demonstrate the value you’ll bring.