I see this trend continuing for Tesla. Aside from Musk's leadership, which is very polarizing, I don't see their cars as being very compelling compared to the upcoming offerings of Audi and Porsche. Tesla isn't really competing against Ford/Chevy/Honda/Toyota. Instead they are competing against BMW/Mercedes/Porsche/Audi. By comparison Teslas seems like a toy compared to those other brands so I will gladly wait and gi…
The profit margin is a lot thicker in the luxury car market. It's a lot harder for Tesla to compete with economy vehicles produced by Ford/Chevy/Honda/Toyota since they have established production lines and can out-produce and out-price Tesla.
This means that those who upgrade their vehicles often will not even consider a Tesla.
In Finland, at least, they are forefeiting one of the biggest groups of luxury car buyers.