Serious question: Is here some voting ring upvoting or HN being hacked? Reading the weird submission and this thread full of confused users, I am surprised this got on #1 and even stays there.
The artificial inflation is probably real, but not malicious. For example, say 1 in 500 readers of a post normally leave a comment on HN. That would be the baseline that HN's algorithm compares stuff too.
This post has an extremely intriguing title, causing lots of people to click it. Then as people click it, no one understands it, so then they all come to leave a comment asking what the hell this product/service (i still don't get it myself) is. This confusion is actually helping the post on HN because so many people are confused that let's say 1 in 100 people leave comments instead of 1 in 500 which is the norm. This causes the HN algorithm to assume this post is causing discussion and must be particularly interesting to users because it has 5X the interaction of a normal post.
So the confusion is real, and I doubt it will hold for too long, but since the post is so new and has very high genuine interaction (comments of confusion is still interaction) points, the HN algorithm will rank it highly.