Don’t use Google search.
That’s all. That’s really all there is to it. You should give it a try!
101–110 of 340 posts
Don’t use Google search.
That’s all. That’s really all there is to it. You should give it a try!
Alternative title: why you shouldn’t be using Chrome. Split Alphabet already.
The headline is an outright lie: these AMP pages are loaded from Google and not your domain. The new feature is that Google's browser displays your domain, obscuring the fact that Google is doing the serving. The change is what is displayed, not the server.
Earlier quoted context omitted.
AMP allows Google to see exactly how you interact with every page on the internet. Just from the text of the pages you visit they can build a profile around you. What your interests are, how much of an article you're likely to finish, whether you're the type of person to highlight text as you read, etc. Unless you live on an island with a poor satellite connection AMP is useless as anything more than a corporate user…
They can already do that, and are doing so, through Search, Analytics (maybe), ads, etc. That war is long lost.
Web packaging and Signed exchanges seems benign and beneficial, you can sign a particular page inside a package (let's say a zipped folder of some kind) and now anyone can cache that data and show it, while both the browser and the user knows that it's safe to display it. Since the AMP format is similar, it seems quite beneficial to now have all your AMP content support this feature. And anyone who made some of their pages AMP can use that same process to support other Signed Exchanges (such as p2p networks or CDNs) . This is great since it makes distributed caching much easier.
The bad part is that google search uses this signed exchange format not to show the actual URL but rather put it in an iframe inside chrome (and only chrome). The real question is whether we will be able to use this functionality outside search, if I have my own site and show a large iframe with signed exchange page, will I also be able to change the browser url bar? mmph, probably not.
The headline is an outright lie: these AMP pages are loaded from Google and not your domain. The new feature is that Google's browser displays your domain, obscuring the fact that Google is doing the serving. The change is what is displayed, not the server.
At this point, if you ignore the amp aspect, how is this any different from plain http caching?
Earlier quoted context omitted.
And how is this all that much different? In fact I would say it's more secure. DNS can be spoofed pretty easily. This is a cryptographically signed package. If anything, I'd have more faith in this changing my URL than a proxy via DNS. Just because Google invented it doesn't make it bad.
> And how is this all that much different? It changes the meaning of the address bar from "this is who I'm talking to" to "this is who (at some point in time) signed this content".
If this is so, and it only works for google search's page and not some generic web strategy, this is a massive breach of browser/web-content separation, bigger then even the auto-sign-in to google from chrome.