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Thanks to everyone for their thoughts and insight into this. You make some good points on why an email sign up may not be effective. Therefore, I am currently running a test to see how the website performs when the email signup is removed - it's a direct download. Thanks for your time an constructive criticism! Cheers, Robin
The people who won’t put in an email address probably wouldn’t pay. It is a barrier, but it’s pretty low, and you’re better off spending time making the site more convincing the product is awesome than playing with collecting emails or not. Most times I’ve seen experiments run on this, more often on create an account, you increase the install rate and decrease conversion proportionally. So it’s a question of whether…
> The people who won’t put in an email address probably wouldn’t pay. Do you have any sources or stats for this? I don't understand the logic here, how is "not wanting to receive spam" related with "willing to pay for software"? If anything I'd say it would be the opposite - someone who doesn't want to deal with spam is often busy and/or values their time and would be more willing to pay for software that saves them…
I don’t think not wanting to receive spam is the right comparison. It’s more didn’t see value in the program by the website, therefore won’t see the value running it. They’ll try it for five minutes then forget about it. Assuming the emails are causing more engagement, whatever is getting them to use the program from emails should be in the website. To me this is the problem that is worth solving.
I have removed the email signup and allowed a direct download. So far, the rate of downloads has gone up by a factor of between 5 - 10 times. Hard to know precise numbers at this time but it's looking good!
I don't have large enough numbers of users to know how this will impact on conversion, but it follows logically that if the product is the main selling point, getting users to engage with it in the easiest way possible can only be a good thing.
I'm now looking at replacing the on-boarding emails I was using with an in-app on-boarding process.
Thanks for your help with this one again!