Earlier quoted context omitted.
Because when the iPhone came out it was very expensive but significantly ahead of competition. People paid for it, even people who couldn’t afford it found a way to pay for an iPhone The huge cash burst into Apple meant everyone was scrambling to deal with them. Then economies of scale, negotiating leverage with third parties and sheer momentum propelled them
> Because when the iPhone came out it was very expensive but significantly ahead of competition. From a CPU perspective, they still are: https://www.anandtech.com/show/13392/the-iphone-xs-xs-max-re... (for the rest of the features, that's indeed debatable) Fun fact: Samsung made the chip for the first iPhone. Steve Jobs was so dissatisfied with the experience that Apple bought PA Semi to design the chips in-house.
Not that I'm against extra horse power, we'll find a use for it. But we're in "desktop land", almost, for smartphone CPUs. They're good enough.
The real smartphone battles now are in camera quality, gaming oomph and battery usage.