Earlier quoted context omitted.
I don't think so. Tesla is like Apple in a way. They are both the "Brand name" and the "technology" all in one package, and splitting the 2 would lead to each one being significantly less than half their total. Personally I think what would be best for Tesla (in a vacuum) is if they stopped trying to grow so quickly, and grew much like the other car manufacturers did, over a longer period of time, so that missteps an…
If we follow your analogy, Apple provides both hardware and software value. In the case of Tesla, IMHO, the value is mostly hardware as in the core technology, not, IMHO, in the car/controls/screen/ that they put around. Again, as a thought experiment: Would customers not like a Mercedes/BMW/Lexus/Audi/Jag... with Tesla battery/drivetrain/superchargers but in a Mercedes/BMW/Lexus/Audi/Jag... car shell(for lack of a b…
I want a quiet, comfortable car. It doesn't need the 7000 buttons that come in a new S-Class today.
But I don't want BMW to take a Model S drivetrain, and put their horrible nav system on it, their keyfobs, their UI. Part of what's so great about the Tesla is that I just walk up to it and get in, and it works. They've rethought enough of the car experience that it's hard for me to draw the line at what I'd want BMW to do.
I guess I'd want BMW... seats? and maybe interior finishes/colors? Maybe? A bit more thought into finishing the trunk? But certainly not just a BMW with a tesla battery and motor.