Earlier quoted context omitted.
Yeah, the place in Brixton that sells these has made a big deal every time I've eaten there about how hey, this doesn't have meat in it, and I'm like "I know, believe me, if you made burgers with meat that were like this I would never eat here again". It's passable, but it is not good. Like you I'm conscious of the need to consume less meat, and these burgers are a step, but let's hope this isn't the destination. The…
"They've taken the "veggie burger" from "actually I've changed my mind, I'm not hungry after all" to reluctant acceptance." This sounds like small-minded prejudice. Of all of the ingredients with which you can make veggie burgers, you would refuse all of them? Keep in mind that you can make burgers out of virtually anything.
I honestly think you're fighting the wrong battle here.