Earlier quoted context omitted.
Just out of interest, what's the reasoning behind a strict separation of the two? I understand it in the case of gluten free products because that can really have health implications, but when you are vegan for ethical reasons it shouldn't make a difference, right? But I'd say this is great news either way. I like meat, but when there's a way to get the same taste and texture without the bad consequences for animals…
The taste and texture aren't anything at all like ground beef. What they have created is something that DOES taste good in a 'hamburger bun with hamburger-style toppings' You can prove this by trying to make meatball or spaghetti or a taco with the 'impossible burger', and it's nothing like it should be.
Haven't tried the Impossible patties yet though