They can say all of the feel good stuff they want. I always have the same question - are there outside investors? If there are, by definition the entire purpose of the company is an exit strategy. Statistically, that exit strategy is to be acquired. As an employee without equity you should have no loyalty to the company above getting a check every two weeks and doing your best work during those two weeks. The owners…
On loyalty, this really comes down to treating people how you want to be treated. If you always go to the wall playing hardball with a company, generally they will do the same to you.