The guy who broke every single rule in his ruthless conquest of the internet is now asking for new rules. You have to admire the sheer audacity of this play.
It does make sense though. He can finally see the tide of public opinion turning against him. Facebook's business metrics will be fine for a while but the pace at which they are losing people's trust is increasing. He needed to make a grand statement now while there are still large swaths of the population that view him as somewhat credible.
[Edit]
Also note the timing. This op-ed comes literally one day after Facebook made headlines for "mistakenly deleting" a bunch of Zuckerberg's early posts, including all his posts from 2007-2008. Which is completely absurd on the face of it. (Yesterday's HN discussion: https://news.ycombinator.com/item?id=19527200)
Luckily, one way to ensure people don't ask too many questions about this story is to make some new headlines. Sure enough, google news is linking yesterday's story and today's post under the same "Full Coverage" page. As I write this, the "mistaken deletion" story is indeed getting buried under the avalanche of new coverage:
https://news.google.com/stories/CAAqOQgKIjNDQklTSURvSmMzUnZj...