Earlier quoted context omitted.
The best way to make profit is to introduce both the problem and the solution.
The amount of money Apple makes from selling replacement cables due to fatigue due to inadequate (in their opinion “ugly”) strain relief is negligible. Please stop spreading this inaccurate meme. Apple makes money because they sell metric shitloads of $1200 phones and $600 watches and, increasingly, software and services for them. Not cables.
Is Apple selling these cables at cost, or are they making a profit from them? Amazon isn't a brand I trust either, but from the magnitude of that difference I'm pretty sure Apple is making a tidy profit on these cables. I don't think Apple is a trillion dollar company because of cable sales, but from where I sit it sure seems like Apple is a company that loves nickel and diming people even though they don't need to.