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Facebook launches searchable transparency library of all active ads

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Re: Facebook launches searchable transparency library of all active ads

#51
post #16

Apparently yoga studios running ads are often blocked for being "political" or of "national importance". Oh dear, facebook, oh dear. https://www.facebook.com/ads/library/?active_status=all&ad_t...

Most likely these are unsophisticated advertisers who mis-labelled their own ads?

Most likely a bad algorithm misclassifying yoga ads as policial speech and requiring a disclaimer of who is paying for the ad.

Re: Facebook launches searchable transparency library of all active ads

#52
post #40
post #26

Earlier quoted context omitted.

I found it odd that the first thing I searched for returned dozens of different ads that were all flagged for being political when they clearly aren't.

The flag is "Related to politics or issues of importance", meaning it's a broad classifier for sensitive issues, not just political ones.

“This ad ran without a disclaimer. After the ad started running, we determined that the ad was related to politics and issues of national importance and required the label. The ad was taken down.”

Re: Facebook launches searchable transparency library of all active ads

#54
post #23

I've personally never seen a public company have such a real time insight into the primary revenue driver of the company. In theory this should be the most effecient stock on the market. Even if this is only a portion of the overall revenue, I'm interested to see how this could affect the performance of their stock in the market.

This doesn't tell me how much a company is paying for their entire ad campaigns, ignoring political ads.

Re: Facebook launches searchable transparency library of all active ads

#55
post #50
post #38

Earlier quoted context omitted.

You're misreading it. The flag is "Related to politics or issues of importance ", not "national importance". Even then it could just be of importance in that targeted country. Facebook is using this as a flag for sensitive content to viewers, for everything from Happy Holidays to Yoga, which has a philosophical and religious history beyond stretching-in-different-poses. For example, this watch ad with Santa Claus get…

I am not mistaken. Go look, the first ad for Yoga, click on the info icon and you will see: “This ad ran without a disclaimer. After the ad started running, we determined that the ad was related to politics and issues of national importance and required the label. The ad was taken down.” This is the same for many other yoga ads. Yoga studios aren’t political orgs not are the issues of national importance.

"National importance" meaning importance inside that nation that the ad is being displayed. Facebook lists the categories here, including health (which a classifier could put yoga under):

https://www.facebook.com/business/help/214754279118974?helpr...

Re: Facebook launches searchable transparency library of all active ads

#56
post #52
post #40

Earlier quoted context omitted.

The flag is "Related to politics or issues of importance", meaning it's a broad classifier for sensitive issues, not just political ones.

“This ad ran without a disclaimer. After the ad started running, we determined that the ad was related to politics and issues of national importance and required the label. The ad was taken down.”

>issues of national importance

Basically anything that hits this list and is targeting within those nations:

https://www.facebook.com/business/help/214754279118974?helpr...

Re: Facebook launches searchable transparency library of all active ads

#57
post #55
post #50

Earlier quoted context omitted.

I am not mistaken. Go look, the first ad for Yoga, click on the info icon and you will see: “This ad ran without a disclaimer. After the ad started running, we determined that the ad was related to politics and issues of national importance and required the label. The ad was taken down.” This is the same for many other yoga ads. Yoga studios aren’t political orgs not are the issues of national importance.

"National importance" meaning importance inside that nation that the ad is being displayed. Facebook lists the categories here, including health (which a classifier could put yoga under): https://www.facebook.com/business/help/214754279118974?helpr...

Interesting and weird.

🇺🇸

Re: Facebook launches searchable transparency library of all active ads

#58

I wish they would just launch a friggin paid option. No ads, no data collection (for selling, I understand they need some to literally make the site function). I happily pay youtube for an adfree experience and wouldn't balk at doing the same for facebook.

It would only be a matter of time before they started showing ads to paying users too. Pay for a magazine subscription? Magazine is filled with ads anyway. Pay for a cable tv subscription? Filled with ads anyway. Pay for HBO? Get shameless product placement (they claim they don't take money for it, but that doesn't change the substance of it: https://www.youtube.com/watch?v=TuIJVLrIAZQ) Pay for netflix? More product placement. Pay to see a movie? Ads before the movie, product placement throughout. Pay for Hulu? More like paying for ads.

Re: Facebook launches searchable transparency library of all active ads

#59
post #23

I've personally never seen a public company have such a real time insight into the primary revenue driver of the company. In theory this should be the most effecient stock on the market. Even if this is only a portion of the overall revenue, I'm interested to see how this could affect the performance of their stock in the market.

This doesn't tell me how much a company is paying for their entire ad campaigns, ignoring political ads.

True, it is only political ads. But 500 million dollars is not small potatoes.

Re: Facebook launches searchable transparency library of all active ads

#60

I wish they would just launch a friggin paid option. No ads, no data collection (for selling, I understand they need some to literally make the site function). I happily pay youtube for an adfree experience and wouldn't balk at doing the same for facebook.

It would only be a matter of time before they started showing ads to paying users too. Pay for a magazine subscription? Magazine is filled with ads anyway. Pay for a cable tv subscription? Filled with ads anyway. Pay for HBO? Get shameless product placement (they claim they don't take money for it, but that doesn't change the substance of it: https://www.youtube.com/watch?v=TuIJVLrIAZQ ) Pay for netflix? More product…

Yes, but you are purchasing the magazine, movie, or service. If you are paying Facebook specifically to remove ads from an otherwise free product, it's much harder to justify injecting ads anyways.

And if for whatever reason they do, you can just stop paying them.

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