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Facebook launches searchable transparency library of all active ads

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Re: Facebook launches searchable transparency library of all active ads

#12
This is missing the ads from the company I work for. We do a lot of Facebook advertising. Is it US only?

Edit: The link is to political only ads, although this filtering is not exposed in the UI, and when searching for the company I work for I find similarly named companies that are definitely not political. When editing the URL back to "https://www.facebook.com/ads/library", and searching, it works, although the site then resets to political ads... but with more results showing.

It seems there are a lot of bugs with this.

Re: Facebook launches searchable transparency library of all active ads

#13
post #9
post #4

Earlier quoted context omitted.

Just type Target or other company into the search field and you'll see that it looks like all ads: https://www.facebook.com/ads/library/?active_status=all&ad_t... I guess you are right and the political ads are mentioned for emphasis.

Now we have the commoditization of ad copy and ad experiments. It seems like it will now be fairly easy to piece together another company's Facebook marketing and ad campaigns.

Maybe this sort of sharing will promote innovation in advertising? :-)

Re: Facebook launches searchable transparency library of all active ads

#14

This is missing the ads from the company I work for. We do a lot of Facebook advertising. Is it US only? Edit: The link is to political only ads, although this filtering is not exposed in the UI, and when searching for the company I work for I find similarly named companies that are definitely not political. When editing the URL back to " https://www.facebook.com/ads/library" , and searching, it works, although the s…

You have to change the country in the top right.

Re: Facebook launches searchable transparency library of all active ads

#17
I went to my FB - gotten two ads. Searched for them in this - for the first one: - wasn't able to find it by title, url, company name, nothing, regardless if filtering by my home country, or country I'm at currently - second one - the Economist, showed 12 results, with an option to Subscribe to each one of them; what does that mean? shouldn't I already be "subscribed" to at least one of those?

Re: Facebook launches searchable transparency library of all active ads

#18
post #6

I have tried this in the UK and it seems to be limited to political ads only - I was not able to find a major brand like O2 (mobile carrier) for example.

It says that right on the page:

> Keep in mind, keyword searches return only ads related to politics or issues of importance. You can try your search again and select from the Page results.

Re: Facebook launches searchable transparency library of all active ads

#19
post #16

Apparently yoga studios running ads are often blocked for being "political" or of "national importance". Oh dear, facebook, oh dear. https://www.facebook.com/ads/library/?active_status=all&ad_t...

Cherry-picked examples of an incredibly complex system failing (when it succeeds 99% of the time) aren't particularly compelling arguments against the system.

Re: Facebook launches searchable transparency library of all active ads

#20
post #19
post #16

Apparently yoga studios running ads are often blocked for being "political" or of "national importance". Oh dear, facebook, oh dear. https://www.facebook.com/ads/library/?active_status=all&ad_t...

Cherry-picked examples of an incredibly complex system failing (when it succeeds 99% of the time) aren't particularly compelling arguments against the system.

Does it succeed 99% of the time?
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