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Facebook launches searchable transparency library of all active ads

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Re: Facebook launches searchable transparency library of all active ads

#2
Title is misleading. Only the ads related to politics or "national importance". Many of us are dead tired of that subject by now. I had my hopes up that there would be some kind of new transparency shift toward advertising in general but this isn't it.

Re: Facebook launches searchable transparency library of all active ads

#3
post #2

Title is misleading. Only the ads related to politics or "national importance". Many of us are dead tired of that subject by now. I had my hopes up that there would be some kind of new transparency shift toward advertising in general but this isn't it.

The page says "all active ads" more than once. Perhaps the mention of political ads is just for emphasis?

Re: Facebook launches searchable transparency library of all active ads

#4
post #3
post #2

Title is misleading. Only the ads related to politics or "national importance". Many of us are dead tired of that subject by now. I had my hopes up that there would be some kind of new transparency shift toward advertising in general but this isn't it.

The page says "all active ads" more than once. Perhaps the mention of political ads is just for emphasis?

Just type Target or other company into the search field and you'll see that it looks like all ads: https://www.facebook.com/ads/library/?active_status=all&ad_t...

I guess you are right and the political ads are mentioned for emphasis.

Re: Facebook launches searchable transparency library of all active ads

#5
post #4
post #3

Earlier quoted context omitted.

The page says "all active ads" more than once. Perhaps the mention of political ads is just for emphasis?

Just type Target or other company into the search field and you'll see that it looks like all ads: https://www.facebook.com/ads/library/?active_status=all&ad_t... I guess you are right and the political ads are mentioned for emphasis.

EDIT: Apparently there's a toggle button to switch between the two result sets on Target's page.

Re: Facebook launches searchable transparency library of all active ads

#9
post #4
post #3

Earlier quoted context omitted.

The page says "all active ads" more than once. Perhaps the mention of political ads is just for emphasis?

Just type Target or other company into the search field and you'll see that it looks like all ads: https://www.facebook.com/ads/library/?active_status=all&ad_t... I guess you are right and the political ads are mentioned for emphasis.

Now we have the commoditization of ad copy and ad experiments. It seems like it will now be fairly easy to piece together another company's Facebook marketing and ad campaigns.

Re: Facebook launches searchable transparency library of all active ads

#10
post #3
post #2

Title is misleading. Only the ads related to politics or "national importance". Many of us are dead tired of that subject by now. I had my hopes up that there would be some kind of new transparency shift toward advertising in general but this isn't it.

The page says "all active ads" more than once. Perhaps the mention of political ads is just for emphasis?

It looks like the keyword search is only for political/national importance but you can still go to a company's page and see all ads posted by that page: http://zakis.cool/tvT36o
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