Cluetrain at 20
blogs.harvard.edu
Cluetrain at 20
1–10 of 33 posts
Re: Cluetrain at 20
#2Oh, to be young again and believe in palpable nonsense like this: "markets are conversations" or "hyperlinks subvert hierarchy" or "we are immune to advertising" etc. Happy days.
Re: Cluetrain at 20
#3Oh, to be young again and believe in palpable nonsense like this: "markets are conversations" or "hyperlinks subvert hierarchy" or "we are immune to advertising" etc. Happy days.
I was thinking more like "Oh, to be young again and be able to have the memory of a twenty-something me again. Happy days."
I saw the headline, and struggled to remember any details of the book, and ended up having to read a summary of it. I only remember reading the book and talking about it with coworkers during the dot-com craze.
Re: Cluetrain at 20
#4Oh, to be young again and believe in palpable nonsense like this: "markets are conversations" or "hyperlinks subvert hierarchy" or "we are immune to advertising" etc. Happy days.
It is like one of those movies that did not age well. Sort of like Mighty Ducks and Fight Club.
Re: Cluetrain at 20
#5Oh, to be young again and believe in palpable nonsense like this: "markets are conversations" or "hyperlinks subvert hierarchy" or "we are immune to advertising" etc. Happy days.
What do you believe now?
Re: Cluetrain at 20
#6Oh, to be young again and believe in palpable nonsense like this: "markets are conversations" or "hyperlinks subvert hierarchy" or "we are immune to advertising" etc. Happy days.
[deleted]
Re: Cluetrain at 20
#7Doc Searles subsequently wrote a good 2012 book
'The intention Economy'
https://www.amazon.com/Intention-Economy-When-Customers-Char...
'Caveat venditor—let the seller beware'
'While marketers look for more ways to get personal with customers, including new tricks with “big data,” customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to:
• Control the flow and use of personal data • Build their own loyalty programs • Dictate their own terms of service • Tell whole markets what they want, how they want it, where and when they should be able to get it, and how much it should cost
And they will do all of this outside of any one vendor’s silo. '
Another lap of utopian 'what the world could look like' which is a good thing IMO. The reality though is that the few big platform companies 'crushed it' a decade ago and now dominate everything from the stock market to retail, socializing, information flows etc and the earnest pre Web 2.0 philosophers seem naive and simplistic in their 20+ year old vision....
Re: Cluetrain at 20
#8Doc Searles subsequently wrote a good 2012 book
'The intention Economy'
https://www.amazon.com/Intention-Economy-When-Customers-Char...
'Caveat venditor—let the seller beware'
'While marketers look for more ways to get personal with customers, including new tricks with “big data,” customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to:
• Control the flow and use of personal data • Build their own loyalty programs • Dictate their own terms of service • Tell whole markets what they want, how they want it, where and when they should be able to get it, and how much it should cost
And they will do all of this outside of any one vendor’s silo. '
Another lap of utopian 'what the world could look like' which is a good thing IMO. The reality though is that the few big platform companies literally 'crushed it' a decade ago and now dominate everything from the stock market to retail, socializing, information flows etc and the earnest pre Web 2.0 philosophers seem naive and simplistic in their 20+ year old vision....
Re: Cluetrain at 20
#9Oh, to be young again and believe in palpable nonsense like this: "markets are conversations" or "hyperlinks subvert hierarchy" or "we are immune to advertising" etc. Happy days.
What do you believe now?
I'm not the one you're asking. But what I believe now is this: The Cluetrain approach largely lost. But the Manifesto did in fact represent how a lot of people felt. The complaints about what the net has become are, in essence, because the human approach lost and the impersonal corporations took over.
Re: Cluetrain at 20
#10Oh, to be young again and believe in palpable nonsense like this: "markets are conversations" or "hyperlinks subvert hierarchy" or "we are immune to advertising" etc. Happy days.
It is like one of those movies that did not age well. Sort of like Mighty Ducks and Fight Club.
Oh I was about to watch Fight Club again, sad to hear that it didn't age well.