What amuses me is that most of retractions come from ex-Amazonians not from the current staff. This is the only company i know dealing with that much criticism from engineering. Even more to add is that the article is more or less fresh and at Amazon's scale i doubt any major changes had undergone in the last 10 months.
It might seem draconian, but it makes a lot of sense. Talking about a smaller company in a forum like HN might be completely anodyne, but comments about Amazon could easily have repercussions like getting picked up by the press and spun into some crazy story, or alerting people to some strategic information that the commenter isn't even aware is sensitive. For example, posting "hey we're at Amazon and we're moving from system X to system Y" could generate surprised and angry phone calls with the CEO of the vendor of X (I have a real example in mind that happened because of a stackoverflow post), or could cause the stock price of the vendor of Y to jump, causing insider trading concerns... best to just avoid it.
So it's very natural that company policy would strongly discourage such public commentary, and most current employees follow that.