Earlier quoted context omitted.
Some people are mentioning regulation but for streaming a lot of it comes down to market size. The US is a huge singular market which all speaks one language. In europe there are many smaller markets each with its own language and set of countries and regulations. Even at big-ish US companies that serve europe, there might only be a small team that services just FR or just GB, and almost never any smaller countries.…
somehow Netflix is available in majority of europe with english-only content and it’s fine. sometimes you can get subtitles even. so I don’t think that it is main reason why europe is second-class citizen in this regard.
For example, we don't have a unified banking system in the EU. Each country has its own preferred method of payment. In the Netherlands they have iDeal. In Belgium Bancontact. Dankort in Denmark. The list goes on [1]. Credit cards are not that common in Europe and not everyone has one. To appeal to a wider audience, one must support local payment methods. This is just one example of where things get more complicated compared to doing business in the US.
[1] select the "Europe" tab: https://www.adyen.com/payment-methods