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Google hit with €1.5B fine from EU over advertising

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Re: Google hit with €1.5B fine from EU over advertising

#411

Earlier quoted context omitted.

> The daycare owner didn't want $10, he wanted to go home at 4pm. Then he should have set the late fee to as much as the amount he wanted to go home earlier. Which would still be the same amount for every parent regardless of how much money they had, because which parent is late has nothing to do with how much he values not being able to go home on time.

So you set it to $1000. Now the parents are still late and also argue about the insane fine, so you get no money and end up staying later than you would have anyway arguing with the parents. How about instead of a fine you give the kids to CPS. You go home on time, the late parents never come back, or if they do they're never late again, and you win. I guess the point is that monetary punishments don't seem to work w…

> So you set it to $1000. Now the parents are still late and also argue about the insane fine, so you get no money and end up staying later than you would have anyway arguing with the parents.

Except that you do ultimately get the $1000, because you have a valid contract specifying that, and the premise is that some people are willing to pay it. Which is great -- you get paid $1000/hour to stay an extra hour. Well worth it. (And if not, specify the amount that makes it worth it.)

> How about instead of a fine you give the kids to CPS. You go home on time, the late parents never come back, or if they do they're never late again, and you win.

At which point you still receive no money but have to spend time arguing with them anyway when they show up at your house with an army of lawyers (or a machete) because you left their kids with CPS. And then you lose all your business because no one will trust their kids to someone who would leave them with CPS.

> I guess the point is that monetary punishments don't seem to work when companies can consider it as 'cost of doing business.' If we start taking away the company's hypothetical metaphorical children when they're late to pick them up then they have a reason to listen.

But we don't need them to listen as long as they're paying. Just take their money. It's worth more than their compliance, by definition, because the amount is explicitly chosen that way.

Re: Google hit with €1.5B fine from EU over advertising

#412
post #360

Earlier quoted context omitted.

Nope, deterrence is still only required proportionally. If someone parks on a crosswalk and the cost of that to society is $200 and the fine is $500 then the fact that they're paying $500 means you're still coming out ahead. And if the cost to society is more than $500 then you've set the fine wrong regardless of who is paying it.

But the point isn't to turn something bad into a valid transaction that is simply unfavourable. The point is to deter the behaviour in the first place, regardless of how much you're willing to pay to do it.

But why would you want to do that? Why would you prefer no-transaction over one that generates a $300 profit?

Re: Google hit with €1.5B fine from EU over advertising

#413
post #308

Earlier quoted context omitted.

I think the press release [1] did a good job of detailing the specific activity that was over the line: > Starting in 2006, Google included exclusivity clauses in its contracts. This meant that publishers were prohibited from placing any search adverts from competitors on their search results pages. The decision concerns publishers whose agreements with Google required such exclusivity for all their websites. Even if…

From the press release >Google has abused this market dominance by preventing rivals from competing in the online search advertising intermediation market. >Based on a broad range of evidence, the Commission found that Google's conduct harmed competition and consumers, and stifled innovation. Google's rivals were unable to grow and offer alternative online search advertising intermediation services to those of Google…

The market dominance is really the key thing here. Just like last time Google was caught pants-down violating it, anti-trust goes like this:

If you use market dominance in one market, to stifle competition in another market, that's anti-trust!

The one market is Search, the other is Advertising.

Re: Google hit with €1.5B fine from EU over advertising

#414
post #408

Earlier quoted context omitted.

If that's the case, they need to start issuing more fines to more companies to really make a dent. These fines are big, but as a percentage of the tech industry revenue, they're still under 0.1 percent

That's not the relevant comparison. What are the fines compared to net profit in the EU?

Fine is directly calculated on profit in EU - a'la tax.
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