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Ad Fraud Scheme Drained Users’ Batteries By Running Hidden Video Ads In Android

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Re: Ad Fraud Scheme Drained Users’ Batteries By Running Hidden Video Ads In Android

#52
post #37

Earlier quoted context omitted.

Is it possible you just don't notice the non-extreme forms anymore, given how extreme the rest is?

May well be, but that still means that non-extreme-ads are on the way out...

People used to really notice when a movie, TV programme or video game was violent. Blood, graphic death, etc.

As those things became more common and more extreme, people stopped noticing. Now we don't really talk about it at all anymore.

Does that mean non-violent movies and video games are on their way out? (No it does not.)

Re: Ad Fraud Scheme Drained Users’ Batteries By Running Hidden Video Ads In Android

#53

I guess the advertisers whose video ads run in the background don't care about ad viewability. Most of our advertisers require at least %90 of viewability, big brands. But a still significant amount of them use VAST and don't care about any other measurement. When we ask them to if they have VPAID tags many times they just say no, we only have VAST.

Seems like an impossible arms race though (to fake viewable) plus it looks like this fraud was a VPAID container.

VPAID adds a overhead compared to the possibility of a native implemented VAST player. If there was a way to verify & build trust with pubs/networks to run vast tags natively, no JS, I would buy that inventory. Newer vast also has a viewable event, but again is on the pub to specify legitimately hence the verifiable trust. There's a reason FB gets a lot of my $$

Re: Ad Fraud Scheme Drained Users’ Batteries By Running Hidden Video Ads In Android

#54
post #37

Earlier quoted context omitted.

May well be, but that still means that non-extreme-ads are on the way out...

People used to really notice when a movie, TV programme or video game was violent. Blood, graphic death, etc. As those things became more common and more extreme, people stopped noticing. Now we don't really talk about it at all anymore. Does that mean non-violent movies and video games are on their way out? (No it does not.)

Your line of thought here has its own merit

Re: Ad Fraud Scheme Drained Users’ Batteries By Running Hidden Video Ads In Android

#55

Advertising is a scourge upon society.

Advertising is what makes the web accessible to billions of people in the world for free. Most apps offer the option to make an in app purchase and turn off ads. Why don't you do that vs. giving your unqualified opinions on what is good and bad for society?

Does facebook offer that option?

Re: Ad Fraud Scheme Drained Users’ Batteries By Running Hidden Video Ads In Android

#56

Advertising is a scourge upon society.

Voters are also usually not responsible enough to handle democracy either, and yet here we are.

1) If you don't tell people about your product, they won't know about it and probably won't use it. Word of mouth is ok, but it is surprising how many people are left uncertain and in the dark about what their options are if they aren't directly told what their options are.

2) Without advertising, the internet collapses. Google, in particular, collapses. And takes a lot of unprofitable-without-advertising services with it. Facebook probably goes as well. Most media companies too. Once you lose all those companies I'm not sure how many normal people would agree that the internet still existed.

Re: Ad Fraud Scheme Drained Users’ Batteries By Running Hidden Video Ads In Android

#57
post #36
post #11

I am amused that the article detailing a very good reason to use an adblocker asked me to disable mine.

Hey, there are no ad blockers for apps, right? Messing with other apps is a ToS violation for both Google and Apple, as I recall. Edit: OK, you can. But not with other apps from the official stores.

There are. Google doesn't allow apps that block ads in other apps on play store (anymore, they were on play store some years ago), but you can always just download and install them manually on android.

Re: Ad Fraud Scheme Drained Users’ Batteries By Running Hidden Video Ads In Android

#58
I like how the issue of draining the battery is in title. It indicates that the actual fraud aspect is less important, and that the issue that we're really suppose to be upset about is the battery issue.

Directing angre towards the advertising is a little weird too, if there was less fraud, then maybe the ad buyers be more critical in regards to which ads they buy and how many they run.

Re: Ad Fraud Scheme Drained Users’ Batteries By Running Hidden Video Ads In Android

#59
post #4

It's crazy that ads have reached through point where impressions-without-impressions are lucrative. If I was the type of scumbag to pay large amounts of money for data hungry ads, I'd be furious. But, they don't care? Are ads now just a sunk cost with no ROI analysis? Is it like a gym membership?

This has been the case with ads in adult since the start of internet.

Re: Ad Fraud Scheme Drained Users’ Batteries By Running Hidden Video Ads In Android

#60
post #44
post #36

Earlier quoted context omitted.

Hey, there are no ad blockers for apps, right? Messing with other apps is a ToS violation for both Google and Apple, as I recall. Edit: OK, you can. But not with other apps from the official stores.

On both, you can block the ads at the DNS level. Not quite as effective, but still workable.

What apps do you use? Or do you mean using pihole or whatever?

Edit: OK, I see. Adguard, for example.

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