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This is why advertisers flock to Google and Facebook Ads. You can call them a lot of things but ad fraud is something they take very seriously. A view or a click on Facebook video ad is most definitively pointing to the real thing. And just that surety is a good reason to pay some premium.
Advertising is a scourge upon society.
Most apps offer the option to make an in app purchase and turn off ads. Why don't you do that vs. giving your unqualified opinions on what is good and bad for society?
Earlier quoted context omitted.
I think that the issue here is little to no access to a more detailed portfolio of the ads ran on your platform, as you are generally going through a middle-man, which in this case is the scammer by selling to providers on their front than they are paying you for.
I think the issue is that there are lots of number crunchers out there thinking : "Well this ad campaign is profitable when we spend $100 on highly targeted Facebook ads, let's spend $10000... Oh they don't have that many impressions to sell us..." "Where are we going to get all those ad impressions from?" "Shady Bob's affiliate network has millions of impressions to sell us!" "Great. That should work. The sky's the…
Facebook has untold millions and millions of fake accounts that they are not trying in the least to shutdown. Because they make just as much for an ad served to a bot as they do for a real user.
I am amused that the article detailing a very good reason to use an adblocker asked me to disable mine.
Hey, there are no ad blockers for apps, right? Messing with other apps is a ToS violation for both Google and Apple, as I recall. Edit: OK, you can. But not with other apps from the official stores.
Advertising is a scourge upon society.
I would rephrase as " fake advertising is a scourge on society" with "fake" specific to artificially generated "impressions" that, by design, no user ever actually selects or sees .
I used to date a girl who had a Galaxy S8 from sprint and that phone had most ridiculous ads like online casino ads, everywhere, even on lock screen.
The 'Peel Smart Remote' app came pre-installed on my old Samsung S6, and it did the same thing. Lock screen ads and everything. https://fossbytes.com/peel-remote-use-remove-smart-remote/ https://www.androidpolice.com/2017/03/29/peel-remote-app-ups...
Worse yet, check out the permissions it demands: Calendar (!), Contacts (!!), Camera, precise Location, microphone, Bluetooth... even body sensors!
This is why advertisers flock to Google and Facebook Ads. You can call them a lot of things but ad fraud is something they take very seriously. A view or a click on Facebook video ad is most definitively pointing to the real thing. And just that surety is a good reason to pay some premium.
Google is great but I definitely wouldn't put Facebook ad clicks anywhere near the quality of Google ad clicks.
My first thought is that this is really Google's problem to fix. How is it even possible to do this on Android? Or is this also possible on iOS?
I imagine Google might even employ risk assessors to figure out the cost impact and decide if it's worthwhile spending time fixing it.
Most of our advertisers require at least %90 of viewability, big brands. But a still significant amount of them use VAST and don't care about any other measurement. When we ask them to if they have VPAID tags many times they just say no, we only have VAST.
I am amused that the article detailing a very good reason to use an adblocker asked me to disable mine.
Hey, there are no ad blockers for apps, right? Messing with other apps is a ToS violation for both Google and Apple, as I recall. Edit: OK, you can. But not with other apps from the official stores.