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Google hit with €1.5B fine from EU over advertising

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Re: Google hit with €1.5B fine from EU over advertising

#131

The EU feels to me like one of the few forces for good in the world at the moment

Pretty naieve view to accept an effectively unaccountable body of such incredible size. Almost every policy is without a voter mandate.

You don't have to accept it to recognize that it can do good things.

Re: Google hit with €1.5B fine from EU over advertising

#132
post #104

Earlier quoted context omitted.

As a EU citizen I like my personal data protected. I left facebook and all other networks except Twitter and usually do not give data for any coupons in shops. GDPR is a mess not from the goal but the implementation. Currently no one knows how to implement GDPR correctly - e.g. how to exchange business cards, how to store information from sales leads etc. Compare this with PCI compliance (which is about CC data prote…

> Currently no one knows how to implement GDPR correctly - e.g. how to exchange business cards, how to store information from sales leads etc. The only time I've seen it be a problem for people is when they are playing fast and loose with people's data. I mean, exchanging business cards is (I would suggest) in invitation to start a conversation. I'm not personally worried about that. It's definitely not an invitation…

I sell software that is largely used for PCI Compliance, and I agree with what you say. A lot of our customers simply want "checkbox compliance" - they really don't care about increasing security, just that their QSA ticks the right box.

Re: Google hit with €1.5B fine from EU over advertising

#133

The EU feels to me like one of the few forces for good in the world at the moment

Pretty naieve view to accept an effectively unaccountable body of such incredible size. Almost every policy is without a voter mandate.

You could say the same about your own country's government.

Do you get a vote over antitrust regulations enacted by your own government?

You usually vote a party which might (or not) have a high-level guidelines over a few select policies, but otherwise trust them to make the best decision based on how their political view matches with yours.

You elect EU parliament member the same way, and you are free to vote otherwise if you do not like their work (and yes, the actual effect of your individual vote is statistically irrelevant, just as the vote for your own government).

Re: Google hit with €1.5B fine from EU over advertising

#134
post #54

Earlier quoted context omitted.

In Germany we say that the EU has replaced the battleground with the negotiation table. That's what it's got the Nobel peace prize for and I think it deserved it.

I don't think there was any prospect of war between the EU countries while the USSR was around, it seems folly to pin peace to an institution when it was a greater enemy that actually united us.

WW2 happened while the USSR was around.

Re: Google hit with €1.5B fine from EU over advertising

#135
post #23

That's small money for the Google. Last year they gave Google €4.34bn fine and in year 2017 they gave Google €2.42bn fine.

Unlikely: google has a 2017 revenue of 109.65 Billion US dollars. that's up to 5 % (conversion rates guessed) of it's total REVENUE. This will hurt their profits even more. A fine of this magnitude really makes the difference between funding a new product / moonshot or not I figure.

Google's free cash flow in 2018 was around 21 billion, and Europe/Middle East/Africa make up around 33% of their business. If you assume that the margins and capex in that area is similar, then the EU fines have nearly exceeded Europe's portion of Google's FCF for 2018.

Re: Google hit with €1.5B fine from EU over advertising

#136
post #69

Earlier quoted context omitted.

It's a very small cost that all companies should already be able to handle if they're to be trusted with personal data.

It's absolutely not a small cost. It cost the last startup I worked for around two weeks of development time, plus in many cases it prevents us (or adds massive restrictions) on collecting contact information from leads. It has certainly affected the bottom line of companies like Facebook and Google, but they can afford to take the hit, not all startups can. I'm not really disagree that companies "should" do it. But…

The question is whether those costs were just bureaucracy, or just you actually having to spend the time to be responsible with user data. In my experience, it's 90% the latter.

Re: Google hit with €1.5B fine from EU over advertising

#137
post #73
post #51

Earlier quoted context omitted.

It applies to everyone who wants to serve EU customers. As for startups: depending on what kind of personal data you are collecting, being GDPR complicit shouldn't take more than a day. If it takes longer you are building a business around personal data, and I think you should know your stuff (not just GDPR, but also what kind of data you are collecting and why).

> being GDPR complicit shouldn't take more than a day. either you're overly optimistic, or you have some 100x rock star doing the impl. because it took over 1 year to implement all of the GDPR required features for me, and we don't even store that much private data!

It took me 2 days - 1 day to research the requirements, and 1 day to make a few changes, largely simply to wording of our privacy policy.

How long it takes obviously depends on your data - but also on how important privacy and security is for you already. In my case, privacy was already important, so there wasn't much to do.

Unless you were in charge of GDPR compliance for an enterprise-size company, I don't know how you could possibly take a year about it, even if you had previously not cared a jot about your user's data?

Re: Google hit with €1.5B fine from EU over advertising

#138

The EU feels to me like one of the few forces for good in the world at the moment

Pretty naieve view to accept an effectively unaccountable body of such incredible size. Almost every policy is without a voter mandate.

I wonder if that’s why the policies are generally so sensible?

Re: Google hit with €1.5B fine from EU over advertising

#140
post #81
post #37

Earlier quoted context omitted.

I don't define surveillance capitalism as "good for the world".

I suggest that anybody downvoting this read this[1] article for a surprisingly comprehensive overview of how Google et al are ruining democracy and (mostly-)free society as they shift our economy from the traditional forms of capitalism that were built on mass-production, finance, etc into ^surveillance capitalism^ based on omnipresent surveillance and behavioral manipulation. The social, political, and economic dama…

Survallience capitalism is a troubling trend and they may share blame for participation but blaming Google for it /existing/ is just disingenuous scapegoating. Long before Google was a thing stores were trying to get addresses and advertisers were trying to manipulate behavior and they have literally nothing to do with industrial outsourcing.

Former intelligence agents have gotten into business intelligence as well engaged in legal surveillance work to predict trends just doing things like counting cars in factory lots from public spaces to analyse worker demand and thus production and sales - surveillance and capitalism are bridged by being in the same reality and a legal system where everything not forbidden is permitted.

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