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PagerDuty S-1

sec.gov

141–150 of 194 posts

Re: PagerDuty S-1

#141
post #134

Earlier quoted context omitted.

What's the trigger?

Pension, student and auto debt, I'd guess.

Unlikely, either because of guarantees (student) or too small (auto loans). It’ll be the corporate bond market getting spooked, and a crunch when anyone running on cheap debt can’t service or refi it without default.

Re: PagerDuty S-1

#142
post #137

Am I reading it wrong? They don't fill the data in section MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS: ....The majority of our revenue is derived from midmarket and enterprise customers. As of January 31, 2019, we had more than customers globally, with [missing #?] customers having ARR in excess of $100,000, and [missing #?] customers having ARR in excess of $1,000,000. Our…

I must admit I didn’t read it, but that seems like that would be pretty embarrassing. Maybe it’s not required? Idk, seems like a huge oversight for any company, let alone one that seems to have their shit together.

Re: PagerDuty S-1

#143

Earlier quoted context omitted.

> Why the hurry to IPO? ITT: "A profitable tech company going public while there is still growth potential? Is this a scam?" Aside from the liquidity and valid option of getting a funding round from underwriters has this seriously become a foreign concept in this market?

It's expensive, it's a hassle, some notable founders have publicly said they regret going public. I think letting insiders cash out is a great thing, but some disagree. From an outsiders perspective it seems like there's plenty of private liquidity for promising, growing businesses. Seems reasonable to ask why they'd do it to me. I certainly wouldn't assume it's a "scam", but I don't think going public is the obvious…

Yes having to answer to the public markets and considering control issues of your company's shareholder composition can be a distraction.

I think you are underestimating what liquidity means. Liquidity means having access to the cheapest credit markets on the planet: commercial paper. Having access to the rest of the corporate bond markets too. Being able to dilute your shares and sell them at will. Being able to attract employees with tax efficient competitive compensation packages, again via share dilution so for free. People aren't just saying "liquidity" so that insiders can cash out of the stale balance sheet line items that they update once every 18 months.

A profitable company at a low valuation and larger addressable market is also a rare opportunity for non-accredited investors, solely because of the attitude of treating the public markets as an anethema and just using it to dump on everyone's mom's retirement account.

Re: PagerDuty S-1

#144

Interesting that they reference their Glassdoor rating: The strength of our culture is key to attracting and retaining the best talent, as demonstrated by our high employee retention rates, and, as of January 31, 2019, a Glassdoor rating of 4.5 out of 5 and 100% approval rating of our chief executive officer.

I'm a pagerduty user and I've met a bunch of their people. Their service is top notch and their people are really cool, knowledge folks. https://response.pagerduty.com/ is a _MUST_ read for anyone remotely near operations or support.

Re: PagerDuty S-1

#145
post #137

Am I reading it wrong? They don't fill the data in section MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS: ....The majority of our revenue is derived from midmarket and enterprise customers. As of January 31, 2019, we had more than customers globally, with [missing #?] customers having ARR in excess of $100,000, and [missing #?] customers having ARR in excess of $1,000,000. Our…

There are many fields that can be left blank when filing an S1. They get filled in as time moves on, but need to be complete before the IPO takes place.

Re: PagerDuty S-1

#146
post #49
post #4

Professional marketer perspective: Sales and Marketing is around 60% of revenue at 47 million a year. Advertising is around 5 million a year, so the rest of the spend looks like sales costs, content production, and maybe event marketing. The media spend seems to be mostly adwords: "The effectiveness of our online advertising has varied over time and may vary in the future due to competition for key search terms, chan…

Could they really see a better ROI moving from Adwords to FB for a B2B market? I'm curious, because I run a B2B business and I never would have thought FB ads would work. I always assumed FB was for B2C. I currently use Capterra and Adwords.

I'd recommend both. For example, social media is a good place to do retargeting because people spend so much time on it. Usually after you've warmed up potential customers either on FB channels or outside. Also, Facebook owns a lot of mobile engagement, which is pretty huge.

Re: PagerDuty S-1

#147
post #2

> If we fail to offer high-quality support, our business and reputation could suffer. I don't know how common this is in S-1 filings but it stuck out to me. Support is often viewed as a cost center, I love that PagerDuty makes it such a high priority. Edit: After some research, it turns out this is common. Docusign, Dropbox, Okta, Zuora, and MongoDB all have this statement exactly or similar.

Support as a cost center...it's an interesting thing. My first computer related job while in college was support for a variety of Borland products. There were a few of us interns that ended up doing the work of senior support engineers - writing white papers, running training, etc. Interns were the "cost cutting measure" back then. We were paid less, but knew the product and some evolved into well paid and challengin…

Im of the opinion that old support people make the best QA people and know quite a few you have made the transition very successfully.

Re: PagerDuty S-1

#149
post #137

Am I reading it wrong? They don't fill the data in section MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS: ....The majority of our revenue is derived from midmarket and enterprise customers. As of January 31, 2019, we had more than customers globally, with [missing #?] customers having ARR in excess of $100,000, and [missing #?] customers having ARR in excess of $1,000,000. Our…

There are many fields that can be left blank when filing an S1. They get filled in as time moves on, but need to be complete before the IPO takes place.

thank you.

Re: PagerDuty S-1

#150
PagerDuty is super expensive. With Slack or another messaging app, you just need a system that will support a schedule and route to engineers appropriately as well as post to the slack channel. A lot of the bells and whistles they have aren't useful. Engineers never need to actually use the Pager Duty website and only use the app for ack'ing the page or just do that in Slack.

This feels like it should be more of a commodity. E.g. a service like OpsGenie can undercut them.

$100 a month per user on their enterprise plan is insane for what they offer: https://www.pagerduty.com/pricing/

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