Earlier quoted context omitted.
Also, at the risk of stating the obvious: clicking on the ads takes you off the site in question. Some of the people who would have been clicking around your site more are now at someone else's site.
What? Ads open in new tabs.
Gwern's Law: Ads cost you a tenth of your users
41–50 of 323 posts
Re: Gwern's Law: Ads cost you a tenth of your users
#42I was a long time mobile Chrome user (until my recent switch to Firefox which allows me to block ads). My rule then was to move onto another source if I couldn't find one place on the page unimpeded by ads or spammy shite from Taboola et al. News sites are definitely the biggest offender here.
You can block ads in chrome too. Ublock is on both ff and chrome or you could install a chromium based browser with native ad blocking like brave or opera.
Re: Gwern's Law: Ads cost you a tenth of your users
#43Earlier quoted context omitted.
but on the other hand you can't go too far without annoying the users Back in the ancient history before Google and search engines, a web site I built was submitted for inclusion in DMOZ. At the time, all web sites were hand-approved by an editor who also wrote a description of the site. The site was included, but the description noted that it was "covered with too many ads" or something similar. The site had one 468…
Maybe your standards have changed, but that's still too much for me. I don't mind guest posts or (mentioned) sponsored content, however I will always use ublock to remove ads. It would be different if the typical ad experience were a related, useful product. But it's always unrelated hot garbage - distracting and annoying at any pixel size.
Reasonable ads don't bother me.
I don't long for the day when I can install an ad blocker in my car's windshield so I don't see billboards or the names of car dealerships on the backs of the other cars.
Then again, when I drive someplace where there's too many billboards I find it annoying.
Re: Gwern's Law: Ads cost you a tenth of your users
#44If a game does offer it, but doesn't let me play for long enough to decide whether I like the game before it starts serving up unskippable ads, I uninstall it.
Most games simply don't give enough time to decide if you even like it before they start throwing ads at you. That seems like a terrible policy in general, regardless of whether you have a "skip ads" IAP or not. You want to wait until the player has made up their mind about your game before you start degrading the experience. This seems like such an obvious thing I don't know why so many games are so bad about it.
Re: Gwern's Law: Ads cost you a tenth of your users
#45That would make sense. Ads are designed to be visible and clicked on, but on the other hand you can't go too far without annoying the users. It's a fine line to walk so it's not surprising you'd lose some users as a result. The unblockable ads they had on Facebook at some point is what finally pushed me to close my account.
Re: Gwern's Law: Ads cost you a tenth of your users
#46Surely any user that's going to bail because of advertising is already blocking the ads anyway?
Re: Gwern's Law: Ads cost you a tenth of your users
#47I believe it. There are a lot of games that I downloaded from the app store and really liked initially. However, I noticed a pattern. At first, ads seemed to be optional (i.e double your gems by watching an ad!) However, after about 10 minutes of playing, I'd see an ad. No big deal. But then it got more and more aggressive. Pretty soon there was an ad after every single level, (plus the bonus ad if you want to double…
Re: Gwern's Law: Ads cost you a tenth of your users
#48If a game doesn't offer any way to pay to remove ads, it's an instant uninstall for me. If a game does offer it, but doesn't let me play for long enough to decide whether I like the game before it starts serving up unskippable ads, I uninstall it. Most games simply don't give enough time to decide if you even like it before they start throwing ads at you. That seems like a terrible policy in general, regardless of wh…
Re: Gwern's Law: Ads cost you a tenth of your users
#49Earlier quoted context omitted.
Also, at the risk of stating the obvious: clicking on the ads takes you off the site in question. Some of the people who would have been clicking around your site more are now at someone else's site.
What? Ads open in new tabs.