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AT&T Is Dragging HBO's Streaming Strategy Out of the Dark Ages

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11–20 of 112 posts

Re: AT&T Is Dragging HBO's Streaming Strategy Out of the Dark Ages

#11
I like HBO just as it is and can't fathom why anyone would claim it is in the dark ages.

"Decisions are made slowly and by consensus; longtime employees guard the network’s lucrative, award-winning status quo." -- this is said like it is a bad thing. There is nothing wrong with not being "disruptive" and being slow and steady to stay excellent.

Many businesses and consumers would be better off if there were less pressure to be #1.

Re: AT&T Is Dragging HBO's Streaming Strategy Out of the Dark Ages

#12

My problem with this is as follows: HBO has led the way in making some of the highest quality television of the last 20 years. Competition has gotten stiffer, but I still view HBO as the premier place for TV (Sopranos, The Wire, Sex and the City, Curb, Veep, Leftovers, True Detective, Deadwood... and of course GoT, the list goes on and on). I would argue many of our favorite broadcast/cable shows would simply not exi…

Absolutely this. A number of reasonably happy HBO customers will be turned off by the side effects of this strategy.

But a lot of media consumers won't mind or even be aware that they're becoming more of a commodity than the content itself. I kinda do.

Re: AT&T Is Dragging HBO's Streaming Strategy Out of the Dark Ages

#13

Am I going to be able to give them money in exchange for watching Game of Thrones? Or do they still expect me to mix and match a cable TV package, a "partnered" home entertainment box, and some other nonsense?

I fear HBO Now will get bundled with whatever other Time Warner channels into some Netflix-like app. You can still pay for HBO without cable, but now instead of $15/mo, it’s going to cost $30 with twice the content (that you didn’t want in the first place). And they’ll expect it to compete with Netflix. I expect for none of this to affect GoT last season, but probably by the time season 3 of Westworld rolls around.

But at least if you have ATT phone service, you’ll be able to watch it for free.

Re: AT&T Is Dragging HBO's Streaming Strategy Out of the Dark Ages

#14
post #8

My problem with this is as follows: HBO has led the way in making some of the highest quality television of the last 20 years. Competition has gotten stiffer, but I still view HBO as the premier place for TV (Sopranos, The Wire, Sex and the City, Curb, Veep, Leftovers, True Detective, Deadwood... and of course GoT, the list goes on and on). I would argue many of our favorite broadcast/cable shows would simply not exi…

WRT Netflix, their stated strategy was that their access to data was going to allow them to create superior content as demonstrated (at least for a time) by House of Cards.But it became evident pretty quickly that 1.) The beast needs to be fed with quantity as well as quality (as you say) and 2.) Quality TV/film isn't just an algorithmic exercise.

Your last point is a strong one - Great TV seems RISKY before it finds success and it should be!

For example, Netflix show "Ozark" is pretty good! But I can pretty much guarantee it wouldn't have existed if AMC hadn't taken a gamble on "Breaking Bad" first.

Re: AT&T Is Dragging HBO's Streaming Strategy Out of the Dark Ages

#15
I personally have not found the UX of HBO's streaming offerings (I use HBO GO, primarily through an iPad and a PS4) to be appreciably worse than Netflix's. The apps load and are straightforward to find my way around in, I can always find the content I'm looking for, I've never had any technical issues prevent me from streaming that content.

In some regards, I would even say their UX is better than Netflix's -- scrolling through a list of items in the HBO apps doesn't trigger a parade of loud auto-playing videos, and HBO doesn't visually privilege their own original content over stuff they've licensed by giving it huge icons and putting it at the top of every list.

The article mentions that HBO couldn't handle the streaming demand for Game of Thrones in 2014, which is pretty bad, but which was also five years ago. It doesn't mention them having problems like that anymore, so it seems reasonable to assume they learned something from the experience.

If anything, I would say HBO's biggest failure is in marketing/branding: naming their offering for cable subscribers "HBO GO" and the one for cord-cutters "HBO NOW" is an invitation for confusion, and the logos/icons for the apps are so similar anyone could be forgiven for downloading the wrong one. They need to distinguish these services better, and provide some incentive to use HBO Now to attract people like me who are getting HBO through their cable company to jump to having a direct relationship with them instead.

Re: AT&T Is Dragging HBO's Streaming Strategy Out of the Dark Ages

#16

My problem with this is as follows: HBO has led the way in making some of the highest quality television of the last 20 years. Competition has gotten stiffer, but I still view HBO as the premier place for TV (Sopranos, The Wire, Sex and the City, Curb, Veep, Leftovers, True Detective, Deadwood... and of course GoT, the list goes on and on). I would argue many of our favorite broadcast/cable shows would simply not exi…

everyone forgets Oz :(

Re: AT&T Is Dragging HBO's Streaming Strategy Out of the Dark Ages

#17

My problem with this is as follows: HBO has led the way in making some of the highest quality television of the last 20 years. Competition has gotten stiffer, but I still view HBO as the premier place for TV (Sopranos, The Wire, Sex and the City, Curb, Veep, Leftovers, True Detective, Deadwood... and of course GoT, the list goes on and on). I would argue many of our favorite broadcast/cable shows would simply not exi…

everyone forgets Oz :(

I know, right??? I was gonna say the same thing.

Re: AT&T Is Dragging HBO's Streaming Strategy Out of the Dark Ages

#18
While I can appreciate "HBO Now", which is netflix-esque, I fear HBO is still too bogged by the legacy of being a premium cable channel. "HBO Go" is just that, restricted to the cable TV bundling problem. With AT&T in the mix, I can see it going to needing Cable TV or AT&T wireless internet as the requirement to be able to buy HBO. If that happens, they'll still not be as good Netflix at distribution.

Re: AT&T Is Dragging HBO's Streaming Strategy Out of the Dark Ages

#19

My problem with this is as follows: HBO has led the way in making some of the highest quality television of the last 20 years. Competition has gotten stiffer, but I still view HBO as the premier place for TV (Sopranos, The Wire, Sex and the City, Curb, Veep, Leftovers, True Detective, Deadwood... and of course GoT, the list goes on and on). I would argue many of our favorite broadcast/cable shows would simply not exi…

everyone forgets Oz :(

Ugh I hate admitting to this, but I still haven't watched it

Re: AT&T Is Dragging HBO's Streaming Strategy Out of the Dark Ages

#20

I like HBO just as it is and can't fathom why anyone would claim it is in the dark ages. "Decisions are made slowly and by consensus; longtime employees guard the network’s lucrative, award-winning status quo." -- this is said like it is a bad thing. There is nothing wrong with not being "disruptive" and being slow and steady to stay excellent. Many businesses and consumers would be better off if there were less pres…

I've been very happy with PS Vue, I just wish they'd quit raising their prices every 6 months.
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