Google is reportedly shutting down its in-house VR film studio
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Re: Google is reportedly shutting down its in-house VR film studio
#2when is google _not_ shutting something down, tbh
Re: Google is reportedly shutting down its in-house VR film studio
#3[deleted]
Re: Google is reportedly shutting down its in-house VR film studio
#4Billions of people never knew it existed. Nobody knows what they even did or produced.
Flagged as who gives a heck.
Re: Google is reportedly shutting down its in-house VR film studio
#5How's the market for VR doing in general? Is it growing or shrinking?
Around the time the first Oculus Rift, the HTC Vive, and Microsoft's HoloLens were released some years back seemed to be high water mark of media stories about VR. Since then it seems to be pretty quiet.
Is VR dying on the vine?
Re: Google is reportedly shutting down its in-house VR film studio
#6This is Google saying VR as a medium for passive consumption is dead, or at least the market isn't ready yet. There's could still be plenty of potential for interactive media like games though.
Re: Google is reportedly shutting down its in-house VR film studio
#7How's the market for VR doing in general? Is it growing or shrinking? Around the time the first Oculus Rift, the HTC Vive, and Microsoft's HoloLens were released some years back seemed to be high water mark of media stories about VR. Since then it seems to be pretty quiet. Is VR dying on the vine?
There just hasn't been a big killer app for VR, and it's pretty expensive to get into it for any serious usage. Beat Saber [0] appears to be among the most popular games, but I don't think many people are playing regularly. Anecdotal, among my friends, people that own VR rigs don't use them very frequently either.
The big problem is that even doing something super simple takes a fair amount of effort. Even watching a 3D video requires sourcing content and then finding a compatible video player.
Re: Google is reportedly shutting down its in-house VR film studio
#8It could just be that VR at Gooogle scale is not ready. There may still be a huge part for VR to play in "niche" markets like games, training simulators, data visualization etc.
Re: Google is reportedly shutting down its in-house VR film studio
#9How's the market for VR doing in general? Is it growing or shrinking? Around the time the first Oculus Rift, the HTC Vive, and Microsoft's HoloLens were released some years back seemed to be high water mark of media stories about VR. Since then it seems to be pretty quiet. Is VR dying on the vine?
It seems that with VR the technology isn't really there yet, especially at the price needed for mass adoption. It's not clear to me that any company is really ready to put in more money to move it forward right now. But at the speed things are moving, it wouldn't surprise me to see another push in 2-5 years.
AR is the more interesting space right now. On the consumer side, Pokemon, Ingress, and the new Harry Potter game are doing ok from what I can tell. I'm not sure when we'll really get to a wearable AR device that is popular (Google Glass obviously wasn't able to meet people's needs).
Microsoft is still investing in AR, but they're focusing on business use rather than the consumer space. I'm not sure it will really take off with the HoloLens 2, but another iteration that improves the field of view and if they can bring down the price (the newest version starts at $3500) they might be able to manage broader adoption. But even that is likely to be a couple of years away.
Re: Google is reportedly shutting down its in-house VR film studio
#10How's the market for VR doing in general? Is it growing or shrinking? Around the time the first Oculus Rift, the HTC Vive, and Microsoft's HoloLens were released some years back seemed to be high water mark of media stories about VR. Since then it seems to be pretty quiet. Is VR dying on the vine?
There just hasn't been a big killer app for VR, and it's pretty expensive to get into it for any serious usage. Beat Saber [0] appears to be among the most popular games, but I don't think many people are playing regularly. Anecdotal, among my friends, people that own VR rigs don't use them very frequently either. The big problem is that even doing something super simple takes a fair amount of effort. Even watching a…
Watching a baseball/soccer/basketball game virtually from the stadium should be a pretty big market (?)