That was pretty much the impression I got when going through Startup School here last autumn. The focus was on beating the bushes to see if you could generate interest (finding "Market Fit") and using an "MVP" (minimum viable product) that didn't even have to be a working product, to basically provide an image (illustrations, videos, etc) of what it will do. If you can generate interest then you start building a prod…
in your experience at startup school, who created the illustrations and videos, the founders themselves or did they get a designer involved?
For me, Startup School was pretty overwhelming. I had no idea of what to expect, was a team of one, and I'm a coder, not a marketer.
Startup School is really about marketing and "finding market fit", and to a lessor degree the process of getting funded, setting up the structure of corporation, and, lastly, building the product.
But the actual building of the product was not focused on at all. That comes after you prove a viable market exists and get funded.