Earlier quoted context omitted.
I think he's just saying that folks in developing countries get more value of the service (developed countries have much more competition), not that they benefit from tracking more.
This. Poor countries use Facebook for really valuable actions like talking to loved ones. In the states we have alternatives and can afford a few bucks a month for a service. But in poor countries, Facebook is often a lifeline (sometimes literally, in the case of crises)
And every single time I laugh at how much those statements reek of privilege. It's always from people who live in the biggest, richest cities of the country and are usually white+young+have steady incomes.
If Facebook started offering ad-free versions, within a year it would become a website only for the SF/NY/London elite kids.
Imagine if these services were paid: Facebook = $40/month. Whatsapp = $30/mo, Instagram = $30/mo. Youtube = $30/mo. Google Search = $50/mo. Google Maps = $30/mo.
Sure, you're probably rich enough that you can afford a crazy amount to subscribe to every possible website. But the majority of the world cannot - and that's why ads are not just an unnecessary distraction but instead a necessary way to life on the Internet.