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Amazon to Shut All U.S. Pop-Up Stores as It Rethinks Physical Retail Strategy

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Re: Amazon to Shut All U.S. Pop-Up Stores as It Rethinks Physical Retail Strategy

#51
post #47

This is an example of US economic dynamism. In France or even the UK people would be saying, "How can we let such a large, profitable company lay off people so easily?"

That's why those businesses never start up in France in the first place.

Re: Amazon to Shut All U.S. Pop-Up Stores as It Rethinks Physical Retail Strategy

#52

This is more or less what Amazon is known for - experimentation, A/B testing and dumping ideas quickly. I'm pretty in awe that Amazon seems to have (at least) three bricks and mortar retail concepts on the go at the same time : Go, pop up stores and Whole Foods, and is only now deciding to cut one of them. Amazon's commitment to going with the data goes so so deep.

Can't speak for anyone else, but hopefully they will not mess with Whole Foods much. They picked up some baggage with that one, and if they drastically changed things ... to put it in their language this would not be a Type 2 decision.

Re: Amazon to Shut All U.S. Pop-Up Stores as It Rethinks Physical Retail Strategy

#55

This is more or less what Amazon is known for - experimentation, A/B testing and dumping ideas quickly. I'm pretty in awe that Amazon seems to have (at least) three bricks and mortar retail concepts on the go at the same time : Go, pop up stores and Whole Foods, and is only now deciding to cut one of them. Amazon's commitment to going with the data goes so so deep.

I saw in WSJ that Amazon is planning to open an all-new "cheaper than Whole Foods" grocery-store business with the first store in Los Angeles to open by year-end.

https://www.wsj.com/articles/amazon-to-launch-new-grocery-st...

Re: Amazon to Shut All U.S. Pop-Up Stores as It Rethinks Physical Retail Strategy

#56

This is more or less what Amazon is known for - experimentation, A/B testing and dumping ideas quickly. I'm pretty in awe that Amazon seems to have (at least) three bricks and mortar retail concepts on the go at the same time : Go, pop up stores and Whole Foods, and is only now deciding to cut one of them. Amazon's commitment to going with the data goes so so deep.

Can't speak for anyone else, but hopefully they will not mess with Whole Foods much. They picked up some baggage with that one, and if they drastically changed things ... to put it in their language this would not be a Type 2 decision.

Welp, so much for that hope.

https://www.theguardian.com/us-news/2019/mar/06/whole-foods-...

Re: Amazon to Shut All U.S. Pop-Up Stores as It Rethinks Physical Retail Strategy

#57

This is more or less what Amazon is known for - experimentation, A/B testing and dumping ideas quickly. I'm pretty in awe that Amazon seems to have (at least) three bricks and mortar retail concepts on the go at the same time : Go, pop up stores and Whole Foods, and is only now deciding to cut one of them. Amazon's commitment to going with the data goes so so deep.

[deleted]

Re: Amazon to Shut All U.S. Pop-Up Stores as It Rethinks Physical Retail Strategy

#58
post #35

Earlier quoted context omitted.

What about Amazon makes it successful with having multiple versions of the same concept at one time compared to Google's* lack of success doing the same? *At least my impression of Google and their structure/incentive system that pushes different groups to pursue the same thing and not succeed at any. Messaging is at the forefront in my mind.

I think it comes down to how they handle success at a smaller scale and tend to prioritize for their higher value experiments. I think the better example, on the other side of Google would be Apple, where almost all priority is in the Phone first, Tablet second, everything else after. For google, you have one line of business than generates billions in revenue and another that generates a few million in profit, in th…

> I think the better example ... would be Apple, where almost all priority is in the Phone first, Tablet second, everything else after.

To be fair, the iPhone has been an earth shattering success that created multiple brand new markets (e.g. App store, Apple Pay) and propelled Apple to become the first trillion dollar company in history and the most valuable brand in the world. It's difficult to convincingly make the case not to prioritize a product line like that above others.

Re: Amazon to Shut All U.S. Pop-Up Stores as It Rethinks Physical Retail Strategy

#60
post #43

Earlier quoted context omitted.

Follow-through. Google is infamous for this sequence of events, time and time again: 1. We made this great new thing that's gonna change the way you verb! Hope you enjoy it! 2. (1-5 years of product stagnation) 3. Hey, thanks for the all the good times. We're closing the thing at the end of the year. Amazon (for all their warts) is much more adept at keeping customer experience in their crosshairs.

> Amazon (for all their warts) is much more adept at keeping customer experience in their crosshairs. Except when it comes to selling counterfeit merchandise. This is more than just a nitpick, they are cannibalizing their core business. What I don't know, and I assume they do know, is how bad is the problem. Is it impacting 1% of customers who ultimately leave their platform (which could easily be offset by other fac…

Obviously they must know it's a problem, but it seems to be a constant arms race fighting with the counterfeiters, especially with their current business model.

It seems pretty clear Amazon is moving away from being a direct retailer of items and instead fulfilling orders for other stores. Moreover, they're leaving it in the hands of these storefronts to differentiate themselves by having them pay extra to separate their stock from other warehouse goods.

Lastly, it seems as if the end goal is for the retail store to become a platform for a new wave of direct to consumer manufacturers, which you see in the form of Anker, that trending Orolay jacket, etc.

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