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Updated Microsoft Store App Developer Agreement: New Revenue Share

blogs.windows.com

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Re: Updated Microsoft Store App Developer Agreement: New Revenue Share

#41

Post by ehsankia »

stephenhuey wrote: post #4
jawns wrote: post #2

Here's how the new payment structure works: > When Microsoft delivers a customer through other methods (tracked by an OCID), such as when the customer discovers the app in a Microsoft Store collection, through Microsoft Store search, or through any other Microsoft-owned properties, then you will receive 85 percent of the revenue from that purchase. > When there is no CID or OCID attributed to a purchase, in the insta…

So if they are browsing your website, decide they’ll probably purchase it, but then later they open up the Microsoft store and search for it there, you lose money you would’ve had if they’d immediately downloaded it from a link on your website?

Hmm, I'm not sure what the case is, but it feels like direct search for an app by name shouldn't count. I'm not sure if there's an easy way though to differentiate a direct search and a general search term, depending on the app name.

Re: Updated Microsoft Store App Developer Agreement: New Revenue Share

#43

Post by KorematsuFred »

taurath wrote: post #11
jawns wrote: post #2

Here's how the new payment structure works: > When Microsoft delivers a customer through other methods (tracked by an OCID), such as when the customer discovers the app in a Microsoft Store collection, through Microsoft Store search, or through any other Microsoft-owned properties, then you will receive 85 percent of the revenue from that purchase. > When there is no CID or OCID attributed to a purchase, in the insta…

So it’s worth 10% if someone uses the search bar in the store? Or if it’s on a top100 list? Those top100 are probably the apps that are most likely to push back against a 15% cut though.

They might have backdoor negotiations on the revshare any ways.

Re: Updated Microsoft Store App Developer Agreement: New Revenue Share

#44

Post by NicoJuicy »

taurath wrote: post #11
jawns wrote: post #2

Here's how the new payment structure works: > When Microsoft delivers a customer through other methods (tracked by an OCID), such as when the customer discovers the app in a Microsoft Store collection, through Microsoft Store search, or through any other Microsoft-owned properties, then you will receive 85 percent of the revenue from that purchase. > When there is no CID or OCID attributed to a purchase, in the insta…

So it’s worth 10% if someone uses the search bar in the store? Or if it’s on a top100 list? Those top100 are probably the apps that are most likely to push back against a 15% cut though.

Live of the momentum, I don't think so.

I see a lot of Google ads going to apps and once they are there. Stop the ads.

Smart move

Re: Updated Microsoft Store App Developer Agreement: New Revenue Share

#45

Post by ehsankia »

speeq wrote: post #34

Nice move! I hope that Google & Apple will reduce their 30% tax someday..

I think this system would work well for game platforms too, such as Steam. A big point of contention for Steam is, how much the platform does for advertising your game. By having two separate taxes depending on how the game was found, you can have the best of both worlds. If you do your own brand building and advertising, then those sales get a better cut, while the platform can also get their cut for the advertising they do.

This also aligns the incentives on what the platforms advertises, to some extent.

Re: Updated Microsoft Store App Developer Agreement: New Revenue Share

#46

Post by NicoJuicy »

ehsankia wrote: post #41
stephenhuey wrote: post #4

Earlier quoted context omitted.

So if they are browsing your website, decide they’ll probably purchase it, but then later they open up the Microsoft store and search for it there, you lose money you would’ve had if they’d immediately downloaded it from a link on your website?

Hmm, I'm not sure what the case is, but it feels like direct search for an app by name shouldn't count. I'm not sure if there's an easy way though to differentiate a direct search and a general search term, depending on the app name.

Either way, it's better than 30% commission.

Re: Updated Microsoft Store App Developer Agreement: New Revenue Share

#47

Post by rubbingalcohol »

airstrike wrote: post #22

I'm surprised it isn't 100% – it should have been so from the outset. It's not like Microsoft really needs the revenue from the half-dozen apps available in their store right now. What they need is momentum . If I were in charge of making this decision I would pull the levers on every incentive I can give developers, cause God knows most people don't even remember the MS Store exists...

Compared to the massive cut Apple takes on their app stores Microsoft's revenue split seems pretty generous.

I downvoted your comment because you aren't being intellectually honest to suggest it makes sense for them to provide payment processing, update management and DRM for free to app developers when at the very least they'd be losing big on the credit card processing side. So your comment reads as an elitist jab against Microsoft and not actual constructive criticism.

Re: Updated Microsoft Store App Developer Agreement: New Revenue Share

#48

Post by valuearb »

ductionist wrote: post #3
jawns wrote: post #2

Here's how the new payment structure works: > When Microsoft delivers a customer through other methods (tracked by an OCID), such as when the customer discovers the app in a Microsoft Store collection, through Microsoft Store search, or through any other Microsoft-owned properties, then you will receive 85 percent of the revenue from that purchase. > When there is no CID or OCID attributed to a purchase, in the insta…

That sounds about right, although 5% (or 15%) is a pretty good deal IMO for worldwide payment processing, installer and update distribution, DRM, and their built-in tools like crash reporting, push notifications, analytics, affiliation, and attribution.

It’s insanely good deal. MSFT has to be losing money on that.

Re: Updated Microsoft Store App Developer Agreement: New Revenue Share

#49

Post by pjmlp »

nerdywordy wrote: post #16

I'd be interested to take the pulse of HN: When you are looking for a new Windows app, does opening up the store even cross your mind? I nearly always go to a web search + download first. Or if it's something dev-centric I look at scoop or chocolatey. The Windows Store is far, far behind in my mindshare. There are a few glimmers of hope though. Python has begun to distribute via the store which is cool. And the Linux…

Yes, for example I am using Adobe XD and Paint.NET installed from the store.

I also have a couple of other games and utility apps.

Having the sandbox around is really nice from my user point of view.

Then as Windows/Web dev, I do like the rebooted version of COM as well.

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