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This happened with me and cofounder.
We were stealth mode and had developed a super fast NoSQL engine that we were keeping to ourselves. We were itching to go public, but needed to score our initial round of investors before we let out our competitive advantage. Our system was clever but obvious once you read about it, so we had to keep quiet. But we were already getting a buzz among the early adopters we had invited that we rocked.
Our social graph was very nimble I tell you.
Now Joey (not his real name) was in charge of PR with the startup. Normally, I like to wear all the hats in a startup at its inception phase, but the incubator program we were signed up with had put it out that they preferred co-founders, so here we were.
As it was our practice, we made a point of making the rounds of the various bofs, meetups, and what have you. The air was thick with repressed entrepreneural energies. Here you had the little startup doing their little dance. Ground check! Next up the guy with "serial entrepreneurs on board" and dancing the dance. Ground check! What indignities. Did PG ever go through all this?
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I don't know but we gotta go through it.
Soooo, to make a very long (hehe) story short I was screaming in my vaneroid "smart" phone "we have the fastest No-SQL enginge!!!!" but I couldn't face my inner entrepreneur (standing right next to Joe, no less, mf..) looking at me like "dude! think!!" So. I held back, even though I was always the master of P.R.
But then, I had a warm tingly feeling in my crotch as I heard Joe perk up right next to me and say (in a very confident voice I must add) that "our social graph API guarantees O(1) response time".
Yes!
That's the day Joey and I became a team. Sure it was a shot gun marriage before that point but now I knew I had a real partner in Joe. It still gives me a hard on to think about that day!