There are two problems:
1. the same connector is used for a wide variety of capabilities, and it can get confusing knowing what you can use together.
2. the names of these connectors is confusing.
You're complaining about the first, and that's a very hard problem. There are huge advantages to using the same connector and cables that can support 100W of power, 5K displays and also support peripherals that retail for less than $1 and be backwards compatible with peripherals over 20 years old. The disadvantage is the confusion you mention.
The complaint in the article is about the second, the stupid naming. There's no good excuse for that. It really exacerbates the confusion from the first issue.
But now it's on us and journalists just to not use the stupid naming. They've provide "marketing" names that aren't silly, so everybody should just use them, even if it's awkward. IOW "Superspeed USB 10Gbps", not "USB 3.2 gen 2".