Other car companies make a few innovative models, but (apart from Tesla) I don't know any other companies which have made sweeping statements about every model they'll ever make. I think Volvo has the strongest brand today, in the sense that I know what they stand for. They've come a long way from "boxy but good".
[1]: https://www.seattletimes.com/business/volvo-xc60-moves-to-al... [2]: https://www.caranddriver.com/news/a15340510/volvo-electrifyi... [3]: https://www.caranddriver.com/news/a18725989/driving-on-e-cur...