Amazon to give power to brands to remove fakes from website
theguardian.com
Amazon to give power to brands to remove fakes from website
1–10 of 56 posts
Re: Amazon to give power to brands to remove fakes from website
#2[deleted]
Re: Amazon to give power to brands to remove fakes from website
#3So, how will this help with things like fake SD cards? Those are usually sold unbranded, but are still faker than fake.
IMHO, it's not a good compromise to push the responsibility for fake-detection onto brands and manufacturers. Small makers might not have the resources to effectively police Amazon's massive inventory, and some brands might abuse this power to squash smaller competitors. It's really Amazon's job to keep fakes out off of its platform, and I think they should do the work themselves.
However, cooperative things like their "serialization" feature seem like a pretty good idea.
Re: Amazon to give power to brands to remove fakes from website
#4Surprised it took this long. I'm curious if the implementation is right, in both directions. You want to cede enough power to kill counterfeits, but not enough to kill workalike products, secondary market sellers like those that buy genuine merchandise from, say, unsold WalMart stock, etc.
Re: Amazon to give power to brands to remove fakes from website
#5So, how will this help with things like fake SD cards? Those are usually sold unbranded, but are still faker than fake. IMHO, it's not a good compromise to push the responsibility for fake-detection onto brands and manufacturers. Small makers might not have the resources to effectively police Amazon's massive inventory , and some brands might abuse this power to squash smaller competitors. It's really Amazon's job to…
That would require some better way of attaching identity for co-mingled inventory back to the actual entity that shipped it to Amazon. I don't know how much Amazon cares about it yet.
Re: Amazon to give power to brands to remove fakes from website
#6This will help with fraudulent copies of things like books, but what about utter fraud where they steal content and make fake books?
Re: Amazon to give power to brands to remove fakes from website
#7So, how will this help with things like fake SD cards? Those are usually sold unbranded, but are still faker than fake. IMHO, it's not a good compromise to push the responsibility for fake-detection onto brands and manufacturers. Small makers might not have the resources to effectively police Amazon's massive inventory , and some brands might abuse this power to squash smaller competitors. It's really Amazon's job to…
That would require some better way of attaching identity for co-mingled inventory back to the actual entity that shipped it to Amazon. I don't know how much Amazon cares about it yet.
If they gave a shit they never would have commingled marketplace inventory in the first place.
Re: Amazon to give power to brands to remove fakes from website
#8Surprised it took this long. I'm curious if the implementation is right, in both directions. You want to cede enough power to kill counterfeits, but not enough to kill workalike products, secondary market sellers like those that buy genuine merchandise from, say, unsold WalMart stock, etc.
Or worse yet, brands utilizing this functionality with no penalty to shut down lower market price on goods received out of band from direct orders. There needs to be a penalty for brands using this to shut down real offers.
Re: Amazon to give power to brands to remove fakes from website
#9Surprised it took this long. I'm curious if the implementation is right, in both directions. You want to cede enough power to kill counterfeits, but not enough to kill workalike products, secondary market sellers like those that buy genuine merchandise from, say, unsold WalMart stock, etc.
You're surprised it took this long, then outline some of the harder issues that would make it take a long time to implement correctly.
Not only that, but those are policy / design issues. The technical implementation of this at Amazon scale isn't trivial, then adding in fraud detection so folks don't abuse it too.
The assumption that Amazon doesn't care about this problem, the fake reviews problem and others killing their marketplace vs. the problems being difficult to solve that permeates the comments here gets tiring.
There is no logical reason why they wouldn't care when they try to cultivate customer satisfaction and loyalty (they're one of the most loved companies in America) in every other aspect of their business.
Re: Amazon to give power to brands to remove fakes from website
#10Why has it taken so long? Why isn't Amazon doing it themselves? Why have they not been sued for enabling fake item sales?