Earlier quoted context omitted.
McDonald's does (or used to?) the same, requiring corporate managers to work in a restaurant at several points in their careers.
I wish they would require executives to eat their food everyday, in a Super Size Me fashion
I used to work at the corporate headquarters of a company that owns several chain restaurants. The cafeteria there didn't have any of the chain food dishes, but was very high quality as far as office cafeterias go. They had a test kitchen there also and sometimes they'd give out free meals of the stuff they were testing.