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Please let me know your thoughts, and if you chose video, any recommendations on a good affordable camera?
Blog. I hate vlogs and podcasts b/c I can't scan them to see if the content is worthwhile. Good luck!
Unless you've got an extremely compelling reason to use video, there's no question that the written word is the way to go.
Blogs can be written from anywhere, on any computer, and in bits and pieces. You could write an update in an airport terminal, at your home, at your work, or in the park.
A vlog will require a quite location, a solid chunk of time, and in most cases a pre-written script, which could have probably just gone to your blog in the first place.
I suppose vlogs could put a more personal face on the startup, which may or may not help you connect with your customers. If you think it would help, you could create vlogs much more infrequently than the blogs, maybe just for large milestones in the company.
Interesting side note: Even though they broadcasted live 24/7 for a while, Justin.tv also had a blog. I'm not sure exactly why, but I'll bet that elad's point about blogs being indexed had something to do with it.
I'm going to go with blog, but for a different reason that what I've seen so far. Blogs will put less stress on you (or whoever ends up with the duty of writing it) than a vlog will. Blogs can be written from anywhere, on any computer, and in bits and pieces. You could write an update in an airport terminal, at your home, at your work, or in the park. A vlog will require a quite location, a solid chunk of time, and i…
I feel there is an importance to put a face to my company because I believe I can better share my enthusiasm and passion.